How popular isYnM in search?
In September 2026, there were an estimated 6.4K branded searches for YnM worldwide which held steady over the last 12 months. YnM holds 16.3% estimated Share of Search among weighted blanket brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bearaby46.7%
Hush17.8%
Gravity Blankets17.3%
YnM16.3%
Baloo Living1.8%
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Which weighted blanket brands compete with YnM?
Share of Search by month for Bearaby, Hush, Gravity Blankets, YnM. The figures are in the table below the chart.
View monthly share of search table
| Month | Bearaby | Hush | Gravity Blankets | YnM | Baloo Living |
|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 14.4% | 21.7% | 12.6% | 1.4% |
| Nov 2025 | 47.2% | 18.7% | 18.2% | 14.6% | 1.3% |
| Dec 2025 | 51.4% | 12.3% | 20.9% | 14.5% | 0.93% |
| Jan 2026 | 47.7% | 13.7% | 17.8% | 19.7% | 1.2% |
| Feb 2026 | 47.5% | 16.5% | 17.2% | 17.4% | 1.4% |
| Mar 2026 | 38.9% | 13.9% | 21.5% | 24.2% | 1.4% |
| Apr 2026 | 37% | 9.7% | 13.6% | 38.6% | 1% |
| May 2026 | 45.4% | 14.4% | 23.7% | 14.9% | 1.6% |
| Jun 2026 | 46.2% | 12.3% | 23.2% | 17% | 1.3% |
| Jul 2026 | 34% | 10.8% | 37.3% | 16.8% | 1% |
| Aug 2026 | 30% | 10.5% | 45.3% | 13.4% | 0.88% |
| Sep 2026 | 46.7% | 17.8% | 17.3% | 16.3% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 46.7% | 18.4K | -8.1% | +16.8 pointsmoved from 2nd to 1st | |
| 2, moved from 4th to 2nd | 17.8% | 7K | 0% | +7.3 pointsmoved from 4th to 2nd | |
| 3, moved from 1st to 3rd | 17.3% | 6.8K | -77.5% | -28 pointsmoved from 1st to 3rd | |
| 4, moved from 3rd to 4th | 16.3% | 6.4K | -28% | +3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.8% | 720 | +22% | +0.9 points |
1.
Bearaby46.7%
Moved from 2nd to 1st. 18.4K estimated branded searches, -8.1% vs prior month. Share +16.8 points.
2.
Hush17.8%
Moved from 4th to 2nd. 7K estimated branded searches, 0% vs prior month. Share +7.3 points.
17.3%
Moved from 1st to 3rd. 6.8K estimated branded searches, -77.5% vs prior month. Share -28 points.
4.
YnM16.3%
Moved from 3rd to 4th. 6.4K estimated branded searches, -28% vs prior month. Share +3 points.
1.8%
Held 5th. 720 estimated branded searches, +22% vs prior month. Share +0.9 points.
Compare search popularity between YnM and its closest rivals
Every comparison with YnM
4 comparisons
How has branded search demand for YnM changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for YnM worldwide held steady at 6.4K.
- Across the 12 months ending September 2026, YnM’s estimated Share of Search among weighted blanket brands worldwide increased from 12.6% to 16.3%.
- Across the 12 months ending September 2026, YnM’s estimated Share of Search among weighted blanket brands worldwide peaked at 38.6% in April 2026 and was lowest at 12.6% in October 2025.
How did search popularity change for weighted blanket brands worldwide in September 2026?
5 changes
In September 2026, Bearaby overtook Gravity Blankets to become the leader among weighted blanket brands worldwide, with 46.7% estimated Share of Search.
In September 2026, Hush overtook Gravity Blankets and YnM to rank 2nd among weighted blanket brands worldwide, with 17.8% estimated Share of Search.
In September 2026, YnM gained estimated Share of Search among weighted blanket brands worldwide, from 13.4% to 16.3%.
In September 2026, Baloo Living gained estimated Share of Search among weighted blanket brands worldwide, from 0.88% to 1.8%.
In September 2026, Gravity Blankets lost estimated Share of Search among weighted blanket brands worldwide, from 45.3% to 17.3%.
How is YnM measured?
Brandwave collects information about searches that people make online using YnM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- weighted blankets ynm
- ynm
- ynm blanket
- ynm weighted blanket
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Is YnM your brand?
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