How popular isBearaby in search?
In September 2026, there were an estimated 18.4K branded searches for Bearaby worldwide which is down 27.1% over the last 12 months. Bearaby holds 46.7% estimated Share of Search among weighted blanket brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bearaby46.7%
Hush17.8%
Gravity Blankets17.3%
YnM16.3%
Baloo Living1.8%
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Which weighted blanket brands compete with Bearaby?
Share of Search by month for Bearaby, Hush, Gravity Blankets, YnM. The figures are in the table below the chart.
View monthly share of search table
| Month | Bearaby | Hush | Gravity Blankets | YnM | Baloo Living |
|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 14.4% | 21.7% | 12.6% | 1.4% |
| Nov 2025 | 47.2% | 18.7% | 18.2% | 14.6% | 1.3% |
| Dec 2025 | 51.4% | 12.3% | 20.9% | 14.5% | 0.93% |
| Jan 2026 | 47.7% | 13.7% | 17.8% | 19.7% | 1.2% |
| Feb 2026 | 47.5% | 16.5% | 17.2% | 17.4% | 1.4% |
| Mar 2026 | 38.9% | 13.9% | 21.5% | 24.2% | 1.4% |
| Apr 2026 | 37% | 9.7% | 13.6% | 38.6% | 1% |
| May 2026 | 45.4% | 14.4% | 23.7% | 14.9% | 1.6% |
| Jun 2026 | 46.2% | 12.3% | 23.2% | 17% | 1.3% |
| Jul 2026 | 34% | 10.8% | 37.3% | 16.8% | 1% |
| Aug 2026 | 30% | 10.5% | 45.3% | 13.4% | 0.88% |
| Sep 2026 | 46.7% | 17.8% | 17.3% | 16.3% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 46.7% | 18.4K | -8.1% | +16.8 pointsmoved from 2nd to 1st | |
| 2, moved from 4th to 2nd | 17.8% | 7K | 0% | +7.3 pointsmoved from 4th to 2nd | |
| 3, moved from 1st to 3rd | 17.3% | 6.8K | -77.5% | -28 pointsmoved from 1st to 3rd | |
| 4, moved from 3rd to 4th | 16.3% | 6.4K | -28% | +3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.8% | 720 | +22% | +0.9 points |
1.
Bearaby46.7%
Moved from 2nd to 1st. 18.4K estimated branded searches, -8.1% vs prior month. Share +16.8 points.
2.
Hush17.8%
Moved from 4th to 2nd. 7K estimated branded searches, 0% vs prior month. Share +7.3 points.
17.3%
Moved from 1st to 3rd. 6.8K estimated branded searches, -77.5% vs prior month. Share -28 points.
4.
YnM16.3%
Moved from 3rd to 4th. 6.4K estimated branded searches, -28% vs prior month. Share +3 points.
1.8%
Held 5th. 720 estimated branded searches, +22% vs prior month. Share +0.9 points.
Compare search popularity between Bearaby and its closest rivals
Every comparison with Bearaby
4 comparisons
How has branded search demand for Bearaby changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bearaby worldwide fell from 25.2K to 18.4K.
- Across the 12 months ending September 2026, Bearaby’s estimated Share of Search among weighted blanket brands worldwide decreased from 49.8% to 46.7%.
- Across the 12 months ending September 2026, Bearaby’s estimated Share of Search among weighted blanket brands worldwide peaked at 51.4% in December 2025 and was lowest at 30% in August 2026.
How did search popularity change for weighted blanket brands worldwide in September 2026?
5 changes
In September 2026, Bearaby overtook Gravity Blankets to become the leader among weighted blanket brands worldwide, with 46.7% estimated Share of Search.
In September 2026, Hush overtook Gravity Blankets and YnM to rank 2nd among weighted blanket brands worldwide, with 17.8% estimated Share of Search.
In September 2026, YnM gained estimated Share of Search among weighted blanket brands worldwide, from 13.4% to 16.3%.
In September 2026, Baloo Living gained estimated Share of Search among weighted blanket brands worldwide, from 0.88% to 1.8%.
In September 2026, Gravity Blankets lost estimated Share of Search among weighted blanket brands worldwide, from 45.3% to 17.3%.
How is Bearaby measured?
Brandwave collects information about searches that people make online using Bearaby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- bearaby
- bearaby blanket
- bearaby cotton napper
- bearaby tree napper
- bearaby weighted blanket
- bearaby weighted blankets
- weighted blanket bearaby
- weighted blankets bearaby
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Is Bearaby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.