Brandwave

Baloo Living vs Bearaby:Which is more popular by branded search?

In August 2026, Bearaby had more branded searches than Baloo Living among weighted blanket brands worldwide. Bearaby was estimated to have 20K branded searches compared to Baloo Living’s 3K, and held a 21.2% Share of Search versus Baloo Living’s 3.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among weighted blanket brands worldwide in August 2026Which is more popular in search, Baloo Living or Bearaby?
Baloo Living3.2%3K searches
vs
Bearaby21.2%20K searches

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Which is more popular in search, Baloo Living or Bearaby?

Compare brands that offers weighted blankets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Baloo Living and Bearaby among weighted blanket brands worldwide, by month

Share of Search by month for Bearaby, Baloo Living. The figures are in the table below the chart.

View monthly share of search table
MonthGravity BlanketsBearabyHushYnMBaloo Living
Oct 202525.8%41.9%21.4%9.4%1.5%
Nov 202522%38.2%27.4%10.7%1.7%
Dec 202525.3%41.6%19.9%11.7%1.5%
Jan 202622.6%37.9%21.8%15.6%2.1%
Feb 202621.2%36.6%25.4%13.4%3.4%
Mar 202624.2%31.9%21%18.2%4.7%
Apr 202617.7%31%16.3%32.3%2.7%
May 202624.6%37.2%21.4%11.1%5.8%
Jun 202624.7%36.4%19.3%13.3%6.3%
Jul 202641%25.9%16.5%12.8%3.9%
Aug 202651.3%21.2%14.9%9.5%3.2%
Sep 2026—————

How has the Baloo Living and Bearaby comparison changed over the last 12 months?

  • Bearaby was ahead of Baloo Living in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Baloo Living’s estimated Share of Search among weighted blanket brands worldwide moved from 1.5% to 3.2%, and its estimated monthly branded searches moved from 1.1K to 3K.
  • Across the 11 months ending August 2026, Bearaby’s estimated Share of Search among weighted blanket brands worldwide moved from 41.9% to 21.2%, and its estimated monthly branded searches moved from 28.6K to 20K.

How did search popularity change for weighted blanket brands worldwide in August 2026?

  1. In August 2026, Bearaby lost estimated Share of Search among weighted blanket brands worldwide, from 25.9% to 21.2%.

  2. In August 2026, Baloo Living lost estimated Share of Search among weighted blanket brands worldwide, from 3.9% to 3.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Baloo Living’s and Bearaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Baloo Living

3 branded search terms

  • baloo living
  • baloo living weighted blanket
  • balooliving com

Bearaby

9 branded search terms

  • bearaby
  • bearaby blanket
  • bearaby com
  • bearaby cotton napper
  • bearaby tree napper
  • bearaby weighted blanket
  • bearaby weighted blankets
  • weighted blanket bearaby
  • weighted blankets bearaby

How the Brand Demand Index is measured

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