How popular isBearaby in search?
In August 2026, there were an estimated 20K branded searches for Bearaby worldwide which is down 29.9% over the last 11 months. Bearaby holds 21.2% estimated Share of Search among weighted blanket brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Gravity Blankets51.3%
Bearaby21.2%
Hush14.9%
YnM9.5%
Baloo Living3.2%
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Which weighted blanket brands compete with Bearaby?
Share of Search by month for Gravity Blankets, Bearaby, Hush, YnM, Baloo Living. The figures are in the table below the chart.
View monthly share of search table
| Month | Gravity Blankets | Bearaby | Hush | YnM | Baloo Living |
|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 41.9% | 21.4% | 9.4% | 1.5% |
| Nov 2025 | 22% | 38.2% | 27.4% | 10.7% | 1.7% |
| Dec 2025 | 25.3% | 41.6% | 19.9% | 11.7% | 1.5% |
| Jan 2026 | 22.6% | 37.9% | 21.8% | 15.6% | 2.1% |
| Feb 2026 | 21.2% | 36.6% | 25.4% | 13.4% | 3.4% |
| Mar 2026 | 24.2% | 31.9% | 21% | 18.2% | 4.7% |
| Apr 2026 | 17.7% | 31% | 16.3% | 32.3% | 2.7% |
| May 2026 | 24.6% | 37.2% | 21.4% | 11.1% | 5.8% |
| Jun 2026 | 24.7% | 36.4% | 19.3% | 13.3% | 6.3% |
| Jul 2026 | 41% | 25.9% | 16.5% | 12.8% | 3.9% |
| Aug 2026 | 51.3% | 21.2% | 14.9% | 9.5% | 3.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.3% | 48.3K | +51.4% | +10.2 points | |
| 2, held 2nd | 21.2% | 20K | -0.5% | -4.6 points | |
| 3, held 3rd | 14.9% | 14K | +9.4% | -1.6 points | |
| 4, held 4th | 9.5% | 8.9K | -10.1% | -3.3 points | |
| 5, held 5th | 3.2% | 3K | 0% | -0.7 points |
51.3%
held 1st · 48.3K estimated branded searches · +51.4% vs prior month · +10.2 points
2.
Bearaby21.2%
held 2nd · 20K estimated branded searches · -0.5% vs prior month · -4.6 points
3.
Hush14.9%
held 3rd · 14K estimated branded searches · +9.4% vs prior month · -1.6 points
4.
YnM9.5%
held 4th · 8.9K estimated branded searches · -10.1% vs prior month · -3.3 points
3.2%
held 5th · 3K estimated branded searches · 0% vs prior month · -0.7 points
Compare search popularity between Bearaby and its closest rivals
How has branded search demand for Bearaby changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bearaby worldwide fell from 28.6K to 20K.
- Across the 11 months ending August 2026, Bearaby’s estimated Share of Search among weighted blanket brands worldwide decreased from 41.9% to 21.2%.
- Across the 11 months ending August 2026, Bearaby fell from 1st to 2nd among weighted blanket brands worldwide.
How did search popularity change for weighted blanket brands worldwide in August 2026?
5 changes
In August 2026, Gravity Blankets gained estimated Share of Search among weighted blanket brands worldwide, from 41% to 51.3%.
In August 2026, Bearaby lost estimated Share of Search among weighted blanket brands worldwide, from 25.9% to 21.2%.
In August 2026, YnM lost estimated Share of Search among weighted blanket brands worldwide, from 12.8% to 9.5%.
In August 2026, Hush lost estimated Share of Search among weighted blanket brands worldwide, from 16.5% to 14.9%.
In August 2026, Baloo Living lost estimated Share of Search among weighted blanket brands worldwide, from 3.9% to 3.2%.
How is Bearaby measured?
Brandwave collects information about searches that people make online using Bearaby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- bearaby
- bearaby blanket
- bearaby com
- bearaby cotton napper
- bearaby tree napper
- bearaby weighted blanket
- bearaby weighted blankets
- weighted blanket bearaby
- weighted blankets bearaby
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Is Bearaby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.