Brandwave

How popular isBaloo Living in search?

In August 2026, there were an estimated 3K branded searches for Baloo Living worldwide which is up 185.7% over the last 11 months. Baloo Living holds 3.2% estimated Share of Search among weighted blanket brands worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gravity Blankets51.3%
  2. Bearaby21.2%
  3. Hush14.9%
  4. YnM9.5%
  5. Baloo Living3.2%
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Which weighted blanket brands compete with Baloo Living?

Baloo Living against weighted blanket brands worldwide, by month

Share of Search by month for Gravity Blankets, Bearaby, Hush, YnM, Baloo Living. The figures are in the table below the chart.

View monthly share of search table
MonthGravity BlanketsBearabyHushYnMBaloo Living
Oct 202525.8%41.9%21.4%9.4%1.5%
Nov 202522%38.2%27.4%10.7%1.7%
Dec 202525.3%41.6%19.9%11.7%1.5%
Jan 202622.6%37.9%21.8%15.6%2.1%
Feb 202621.2%36.6%25.4%13.4%3.4%
Mar 202624.2%31.9%21%18.2%4.7%
Apr 202617.7%31%16.3%32.3%2.7%
May 202624.6%37.2%21.4%11.1%5.8%
Jun 202624.7%36.4%19.3%13.3%6.3%
Jul 202641%25.9%16.5%12.8%3.9%
Aug 202651.3%21.2%14.9%9.5%3.2%
Sep 2026—————
  1. held 1st · 48.3K estimated branded searches · +51.4% vs prior month · +10.2 points

  2. 2.Bearaby

    21.2%

    held 2nd · 20K estimated branded searches · -0.5% vs prior month · -4.6 points

  3. 3.Hush

    14.9%

    held 3rd · 14K estimated branded searches · +9.4% vs prior month · -1.6 points

  4. 4.YnM

    9.5%

    held 4th · 8.9K estimated branded searches · -10.1% vs prior month · -3.3 points

  5. held 5th · 3K estimated branded searches · 0% vs prior month · -0.7 points

Compare search popularity between Baloo Living and its closest rivals

How has branded search demand for Baloo Living changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Baloo Living worldwide rose from 1.1K to 3K.
  • Across the 11 months ending August 2026, Baloo Living’s estimated Share of Search among weighted blanket brands worldwide increased from 1.5% to 3.2%.
  • Across the 11 months ending August 2026, Baloo Living’s estimated Share of Search among weighted blanket brands worldwide peaked at 6.3% in June 2026 and was lowest at 1.5% in December 2025.

How did search popularity change for weighted blanket brands worldwide in August 2026?

  1. In August 2026, Gravity Blankets gained estimated Share of Search among weighted blanket brands worldwide, from 41% to 51.3%.

  2. In August 2026, Bearaby lost estimated Share of Search among weighted blanket brands worldwide, from 25.9% to 21.2%.

  3. In August 2026, YnM lost estimated Share of Search among weighted blanket brands worldwide, from 12.8% to 9.5%.

  4. In August 2026, Hush lost estimated Share of Search among weighted blanket brands worldwide, from 16.5% to 14.9%.

  5. In August 2026, Baloo Living lost estimated Share of Search among weighted blanket brands worldwide, from 3.9% to 3.2%.

How is Baloo Living measured?

Brandwave collects information about searches that people make online using Baloo Living’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • baloo living
  • baloo living weighted blanket
  • balooliving com

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How the Brand Demand Index is measured

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Is Baloo Living your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.