Brandwave

How popular isHubSpot in search?

In September 2026, there were an estimated 1.9M branded searches for HubSpot worldwide which is up 14.7% over the last 12 months. HubSpot holds 31.2% estimated Share of Search among CRM platforms worldwide and is ranked 2nd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Salesforce49.5%
  2. HubSpot31.2%
  3. Zoho CRM10%
  4. Pipedrive5.1%
  5. Microsoft Dynamics 3651.7%
  6. Attio1.7%
  7. monday CRM0.33%
  8. Close0.24%
  9. Freshsales0.21%
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Where does HubSpot compete?

HubSpot is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
CRM platforms2nd of 931.2%Shown below
Campaign management platforms1st of 594.6%Show ranking

Which CRM platforms compete with HubSpot?

HubSpot against CRM platforms worldwide, by month

Share of Search by month for Salesforce, HubSpot, Zoho CRM, Pipedrive. The figures are in the table below the chart.

View monthly share of search table
MonthSalesforceHubSpotZoho CRMPipedriveMicrosoft Dynamics 365Attiomonday CRMCloseFreshsales
Oct 202546.9%30.4%11.2%7%2.2%0.9%0.69%0.34%0.34%
Nov 202546.2%29.3%11.1%8.4%2.5%1%0.67%0.39%0.41%
Dec 202550.6%26.8%10.3%7.5%2.3%1.2%0.61%0.35%0.37%
Jan 202647.9%30.8%9.5%7.1%2.2%1.1%0.69%0.39%0.34%
Feb 202652.4%26.6%9.9%6.1%2.3%1.4%0.59%0.35%0.35%
Mar 202648.6%30.4%9.3%6.9%2.3%1.3%0.56%0.39%0.34%
Apr 202649%30.7%9.6%5.8%2.1%1.6%0.47%0.39%0.29%
May 202652.6%27.7%8.4%6.2%2.1%1.7%0.49%0.42%0.32%
Jun 202649.5%31%9.2%5.7%2%1.6%0.45%0.38%0.25%
Jul 202651.4%27.3%9.8%6.2%2.2%2%0.48%0.41%0.25%
Aug 202650.9%28.8%10.2%5.2%2%1.8%0.41%0.43%0.26%
Sep 202649.5%31.2%10%5.1%1.7%1.7%0.33%0.24%0.21%

  1. 1.Salesforce

    49.5%

    Held 1st. 3M estimated branded searches, +19.9% vs prior month. Share -1.4 points.

  2. 2.HubSpot

    31.2%

    Held 2nd. 1.9M estimated branded searches, +34% vs prior month. Share +2.5 points.

  3. 3.Zoho CRM

    10%

    Held 3rd. 604K estimated branded searches, +21.1% vs prior month. Share -0.2 points.

  4. 4.Pipedrive

    5.1%

    Held 4th. 310K estimated branded searches, +20.5% vs prior month. Share -0.1 points.

  5. 5.Microsoft Dynamics 365

    1.7%

    Held 5th. 104K estimated branded searches, +4% vs prior month. Share -0.3 points.

  6. 6.Attio

    1.7%

    Held 6th. 103K estimated branded searches, +19.2% vs prior month. Share -0.1 points.

  7. 7.monday CRM

    0.33%

    Moved from 8th to 7th. 20.2K estimated branded searches, +0.35% vs prior month. Share -0.1 points.

  8. 8.Close

    0.24%

    Moved from 7th to 8th. 14.5K estimated branded searches, -31% vs prior month. Share -0.2 points.

  9. 9.Freshsales

    0.21%

    Held 9th. 12.7K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between HubSpot and its closest rivals

Every comparison with HubSpot

How has branded search demand for HubSpot changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HubSpot worldwide rose from 1.6M to 1.9M.
  • Across the 12 months ending September 2026, HubSpot’s estimated Share of Search among CRM platforms worldwide increased from 30.4% to 31.2%.
  • Across the 12 months ending September 2026, HubSpot’s estimated Share of Search among CRM platforms worldwide peaked at 31.2% in September 2026 and was lowest at 26.6% in February 2026.

How did search popularity change for CRM platforms worldwide in September 2026?

  1. In September 2026, HubSpot gained estimated Share of Search among CRM platforms worldwide, from 28.8% to 31.2%.

  2. In September 2026, Salesforce lost estimated Share of Search among CRM platforms worldwide, from 50.9% to 49.5%.

  3. In September 2026, monday CRM rose from 8th to 7th among CRM platforms worldwide.

  4. In September 2026, Close fell from 7th to 8th among CRM platforms worldwide.

  5. Estimated monthly branded searches for Attio worldwide rose 109.8% over 12 measured months, from 49K to 103K in September 2026.

  6. Estimated monthly branded searches for Freshsales worldwide fell 31.2% over 12 measured months, from 18.4K to 12.7K in September 2026.

How is HubSpot measured?

Brandwave collects information about searches that people make online using HubSpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

33 branded search terms

  • crm hub spot
  • crm hubspot
  • crm software hubspot
  • crm system hubspot
  • crm systems hubspot
  • hubspot
  • hubspot app
  • hubspot breeze
  • hubspot cms
  • hubspot commerce hub
  • hubspot content hub
  • hubspot crm
  • hubspot crm marketing
  • hubspot crm platform
  • hubspot crm software
  • hubspot crm system
  • hubspot crm tool
  • hubspot customer relationship management
  • hubspot email marketing
  • hubspot forms
  • hubspot landing pages
  • hubspot marketing
  • hubspot marketing crm
  • hubspot marketing hub
  • hubspot operations hub
  • hubspot sales
  • hubspot sales crm
  • hubspot sales hub
  • hubspot sales software
  • hubspot service hub
  • hubspot smart crm
  • hubspot starter crm
  • sales crm hubspot

Do you work for HubSpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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