Brandwave

How popular isHuawei in search?

In September 2026, there were an estimated 4.1M branded searches for Huawei worldwide which held steady over the last 12 months. Huawei holds 54.1% estimated Share of Search among smart scale brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Huawei54.1%
  2. Fitbit17.5%
  3. Eufy12.6%
  4. Amazfit10.4%
  5. Samsung4.7%
  6. Renpho0.69%
Huawei website (opens in a new tab)

Follow Huawei and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Huawei compete?

Huawei is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart scale brands1st of 654.1%Shown below
Telecom software1st of 665.3%Show ranking

Which smart scale brands compete with Huawei?

Huawei against smart scale brands worldwide, by month

Share of Search by month for Huawei, Fitbit, Eufy, Amazfit, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthHuaweiFitbitEufyAmazfitSamsungRenpho
Oct 202555.4%15.1%13.2%9.5%6.1%0.59%
Nov 202551.3%17%15.3%10.4%5.4%0.67%
Dec 202548.9%16.5%16%11.9%5.8%0.96%
Jan 202649.9%16.7%14.4%12.1%5.9%0.96%
Feb 202649.5%16.6%14.4%12%6.8%0.78%
Mar 202652.1%14.6%14.5%12.2%5.9%0.68%
Apr 202651.8%17.1%12.9%12.1%5.4%0.67%
May 202645.1%26.3%12.5%10.6%4.7%0.71%
Jun 202642%24.9%14.8%12.3%5.4%0.67%
Jul 202644.5%21.6%14.1%13%6.1%0.71%
Aug 202648.2%19.1%14.5%11.4%6.1%0.75%
Sep 202654.1%17.5%12.6%10.4%4.7%0.69%

  1. 1.Huawei

    54.1%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +5.9 points.

  2. 2.Fitbit

    17.5%

    Held 2nd. 1.3M estimated branded searches, -0.45% vs prior month. Share -1.6 points.

  3. 3.Eufy

    12.6%

    Held 3rd. 953K estimated branded searches, -5.4% vs prior month. Share -1.9 points.

  4. 4.Amazfit

    10.4%

    Held 4th. 788K estimated branded searches, -0.77% vs prior month. Share -1 points.

  5. 5.Samsung

    4.7%

    Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share -1.4 points.

  6. 6.Renpho

    0.69%

    Held 6th. 52.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Huawei and its closest rivals

Every comparison with Huawei

How has branded search demand for Huawei changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Huawei worldwide held steady at 4.1M.
  • Across the 12 months ending September 2026, Huawei’s estimated Share of Search among smart scale brands worldwide decreased from 55.4% to 54.1%.
  • Across the 12 months ending September 2026, Huawei’s estimated Share of Search among smart scale brands worldwide peaked at 55.4% in October 2025 and was lowest at 42% in June 2026.

How did search popularity change for smart scale brands worldwide in September 2026?

  1. In September 2026, Huawei gained estimated Share of Search among smart scale brands worldwide, from 48.2% to 54.1%.

  2. In September 2026, Eufy lost estimated Share of Search among smart scale brands worldwide, from 14.5% to 12.6%.

  3. In September 2026, Fitbit lost estimated Share of Search among smart scale brands worldwide, from 19.1% to 17.5%.

  4. In September 2026, Samsung lost estimated Share of Search among smart scale brands worldwide, from 6.1% to 4.7%.

  5. In September 2026, Amazfit lost estimated Share of Search among smart scale brands worldwide, from 11.4% to 10.4%.

  6. Estimated monthly branded searches for Renpho worldwide rose 20.7% over 12 measured months, from 43.4K to 52.4K in September 2026.

How is Huawei measured?

Brandwave collects information about searches that people make online using Huawei’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • huawei

Do you work for Huawei? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Huawei your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free