How popular isHeroku in search?
In August 2026, there were an estimated 81.3K branded searches for Heroku worldwide which is down 53.9% over the last 11 months. Heroku holds 39.3% estimated Share of Search among cloud application hosting platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Heroku39.3%
Railway28.6%
Fly.io13.2%
Render13%Northflank5.9%
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Which cloud application hosting platforms compete with Heroku?
Share of Search by month for Heroku, Railway, Fly.io, Render, Northflank. The figures are in the table below the chart.
View monthly share of search table
| Month | Heroku | Railway | Fly.io | Render | Northflank |
|---|---|---|---|---|---|
| Oct 2025 | 63.7% | 19.2% | 8.1% | 7.2% | 2% |
| Nov 2025 | 58.9% | 21.7% | 9.1% | 8.1% | 2.2% |
| Dec 2025 | 54.4% | 24.9% | 10.1% | 8.2% | 2.5% |
| Jan 2026 | 58% | 22.5% | 9% | 7.2% | 3.3% |
| Feb 2026 | 58.8% | 23.7% | 7.4% | 6.7% | 3.3% |
| Mar 2026 | 46.6% | 33.4% | 8.7% | 7.3% | 3.9% |
| Apr 2026 | 46.7% | 33% | 8.6% | 7.8% | 3.8% |
| May 2026 | 41.6% | 36.4% | 9.2% | 8.8% | 4.1% |
| Jun 2026 | 42.4% | 30.3% | 11.6% | 11.5% | 4.2% |
| Jul 2026 | 38.8% | 34.5% | 10.6% | 10.2% | 5.8% |
| Aug 2026 | 39.3% | 28.6% | 13.2% | 13% | 5.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 81.3K | -0.33% | +0.4 points | |
| 2, held 2nd | 28.6% | 59.3K | -18.2% | -5.9 points | |
| 3, held 3rd | 13.2% | 27.3K | +22.2% | +2.6 points | |
| 4, held 4th | 13% | 26.9K | +25.7% | +2.8 points | |
| 5, held 5th | 5.9% | 12.2K | +0.33% | +0.1 points |
1.
Heroku39.3%
held 1st · 81.3K estimated branded searches · -0.33% vs prior month · +0.4 points
2.
Railway28.6%
held 2nd · 59.3K estimated branded searches · -18.2% vs prior month · -5.9 points
3.
Fly.io13.2%
held 3rd · 27.3K estimated branded searches · +22.2% vs prior month · +2.6 points
4.
Render13%
held 4th · 26.9K estimated branded searches · +25.7% vs prior month · +2.8 points
5.9%
held 5th · 12.2K estimated branded searches · +0.33% vs prior month · +0.1 points
Compare search popularity between Heroku and its closest rivals
How has branded search demand for Heroku changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Heroku worldwide fell from 176K to 81.3K.
- Across the 11 months ending August 2026, Heroku’s estimated Share of Search among cloud application hosting platforms worldwide decreased from 63.7% to 39.3%.
- Across the 11 months ending August 2026, Heroku’s estimated Share of Search among cloud application hosting platforms worldwide peaked at 63.7% in October 2025 and was lowest at 38.8% in July 2026.
How did search popularity change for cloud application hosting platforms worldwide in August 2026?
5 changes
In August 2026, Render gained estimated Share of Search among cloud application hosting platforms worldwide, from 10.2% to 13%.
In August 2026, Fly.io gained estimated Share of Search among cloud application hosting platforms worldwide, from 10.6% to 13.2%.
In August 2026, Railway lost estimated Share of Search among cloud application hosting platforms worldwide, from 34.5% to 28.6%.
Northflank’s estimated Share of Search among cloud application hosting platforms worldwide has gained ground for 3 months in a row, from 4.1% to 5.9% in August 2026.
Estimated monthly branded searches for Heroku worldwide fell 53.9% over 11 measured months, from 176K to 81.3K in August 2026.
How is Heroku measured?
Brandwave collects information about searches that people make online using Heroku’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- heroku
- heroku app
- heroku com
- heroku hosting
- heroku software
- hosting heroku
Who owns Heroku?
Heroku is owned by 
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Is Heroku your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.