Brandwave

How popular isHasbro in search?

In August 2026, there were an estimated 201K branded searches for Hasbro worldwide which held steady over the last 11 months. Hasbro holds 36.1% estimated Share of Search among board game publishers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hasbro36.1%
  2. Fantasy Flight24.2%
  3. Ravensburger24.2%
  4. Asmodee13.3%
  5. Stonemaier1.8%
  6. Z-Man Games0.34%
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Which board game publishers compete with Hasbro?

Hasbro against board game publishers worldwide, by month

Share of Search by month for Hasbro, Fantasy Flight, Ravensburger, Asmodee. The figures are in the table below the chart.

View monthly share of search table
MonthHasbroFantasy FlightRavensburgerAsmodeeStonemaierZ-Man Games
Oct 202535.5%23.9%23.9%13.1%3.2%0.51%
Nov 202531.3%21%31.3%14.1%1.9%0.56%
Dec 202531%16.9%37.9%11.4%2.3%0.55%
Jan 202633.2%22.3%27.2%12.2%4.5%0.59%
Feb 202638.5%21.1%25.9%11.6%2.3%0.69%
Mar 202636%24.2%24.2%13.3%1.8%0.52%
Apr 202637.8%25.4%20.7%13.9%1.9%0.45%
May 202637.6%25.3%20.6%13.8%2.3%0.45%
Jun 202640.7%22.3%22.3%12.3%2%0.49%
Jul 202642.3%23.2%18.9%12.7%2.5%0.33%
Aug 202636.1%24.2%24.2%13.3%1.8%0.34%
Sep 2026——————

  1. 1.Hasbro

    36.1%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -6.2 points.

  2. 2.Fantasy Flight

    24.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Ravensburger

    24.2%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +5.3 points.

  4. 4.Asmodee

    13.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Stonemaier

    1.8%

    Held 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.8 points.

  6. 6.Z-Man Games

    0.34%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hasbro and its closest rivals

How has branded search demand for Hasbro changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hasbro worldwide held steady at 201K.
  • Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among board game publishers worldwide increased from 35.5% to 36.1%.
  • Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among board game publishers worldwide peaked at 42.3% in July 2026 and was lowest at 31% in December 2025.

How did search popularity change for board game publishers worldwide in August 2026?

  1. In August 2026, Ravensburger gained estimated Share of Search among board game publishers worldwide, from 18.9% to 24.2%.

  2. In August 2026, Fantasy Flight gained estimated Share of Search among board game publishers worldwide, from 23.2% to 24.2%.

  3. In August 2026, Asmodee gained estimated Share of Search among board game publishers worldwide, from 12.7% to 13.3%.

  4. In August 2026, Hasbro lost estimated Share of Search among board game publishers worldwide, from 42.3% to 36.1%.

  5. In August 2026, Stonemaier lost estimated Share of Search among board game publishers worldwide, from 2.5% to 1.8%.

  6. Estimated monthly branded searches for Z-Man Games worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

Where does Hasbro compete?

Hasbro is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Toy brands4th of 61.4%Show ranking
Action figure brands4th of 66.5%Show ranking
Board game brands2nd of 59%Show ranking
Board game publishers1st of 636.1%Shown above

How is Hasbro measured?

Brandwave collects information about searches that people make online using Hasbro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hasbro

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How the Brand Demand Index is measured

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