Brandwave

How popular isFantasy Flight in search?

In August 2026, there were an estimated 135K branded searches for Fantasy Flight worldwide which held steady over the last 11 months. Fantasy Flight holds 24.2% estimated Share of Search among board game publishers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hasbro36.1%
  2. Fantasy Flight24.2%
  3. Ravensburger24.2%
  4. Asmodee13.3%
  5. Stonemaier1.8%
  6. Z-Man Games0.34%
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Which board game publishers compete with Fantasy Flight?

Fantasy Flight against board game publishers worldwide, by month

Share of Search by month for Hasbro, Fantasy Flight, Ravensburger, Asmodee. The figures are in the table below the chart.

View monthly share of search table
MonthHasbroFantasy FlightRavensburgerAsmodeeStonemaierZ-Man Games
Oct 202535.5%23.9%23.9%13.1%3.2%0.51%
Nov 202531.3%21%31.3%14.1%1.9%0.56%
Dec 202531%16.9%37.9%11.4%2.3%0.55%
Jan 202633.2%22.3%27.2%12.2%4.5%0.59%
Feb 202638.5%21.1%25.9%11.6%2.3%0.69%
Mar 202636%24.2%24.2%13.3%1.8%0.52%
Apr 202637.8%25.4%20.7%13.9%1.9%0.45%
May 202637.6%25.3%20.6%13.8%2.3%0.45%
Jun 202640.7%22.3%22.3%12.3%2%0.49%
Jul 202642.3%23.2%18.9%12.7%2.5%0.33%
Aug 202636.1%24.2%24.2%13.3%1.8%0.34%
Sep 2026——————
  1. 1.Hasbro

    36.1%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -6.2 points.

  2. Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +1 points.

  3. Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +5.3 points.

  4. 4.Asmodee

    13.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. Held 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.8 points.

  6. Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fantasy Flight and its closest rivals

How has branded search demand for Fantasy Flight changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fantasy Flight worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Fantasy Flight’s estimated Share of Search among board game publishers worldwide peaked at 25.4% in April 2026 and was lowest at 16.9% in December 2025.

How did search popularity change for board game publishers worldwide in August 2026?

  1. In August 2026, Ravensburger gained estimated Share of Search among board game publishers worldwide, from 18.9% to 24.2%.

  2. In August 2026, Fantasy Flight gained estimated Share of Search among board game publishers worldwide, from 23.2% to 24.2%.

  3. In August 2026, Asmodee gained estimated Share of Search among board game publishers worldwide, from 12.7% to 13.3%.

  4. In August 2026, Hasbro lost estimated Share of Search among board game publishers worldwide, from 42.3% to 36.1%.

  5. In August 2026, Stonemaier lost estimated Share of Search among board game publishers worldwide, from 2.5% to 1.8%.

  6. Estimated monthly branded searches for Z-Man Games worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

How is Fantasy Flight measured?

Brandwave collects information about searches that people make online using Fantasy Flight’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fantasy flight games

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How the Brand Demand Index is measured

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