How popular isAsmodee in search?
In August 2026, there were an estimated 74K branded searches for Asmodee worldwide which held steady over the last 11 months. Asmodee holds 13.3% estimated Share of Search among board game publishers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Hasbro36.1%- Fantasy Flight24.2%
Ravensburger24.2%Asmodee13.3%
- Stonemaier1.8%
- Z-Man Games0.34%
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Which board game publishers compete with Asmodee?
Share of Search by month for Hasbro, Fantasy Flight, Ravensburger, Asmodee. The figures are in the table below the chart.
View monthly share of search table
| Month | Hasbro | Fantasy Flight | Ravensburger | Asmodee | Stonemaier | Z-Man Games |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 23.9% | 23.9% | 13.1% | 3.2% | 0.51% |
| Nov 2025 | 31.3% | 21% | 31.3% | 14.1% | 1.9% | 0.56% |
| Dec 2025 | 31% | 16.9% | 37.9% | 11.4% | 2.3% | 0.55% |
| Jan 2026 | 33.2% | 22.3% | 27.2% | 12.2% | 4.5% | 0.59% |
| Feb 2026 | 38.5% | 21.1% | 25.9% | 11.6% | 2.3% | 0.69% |
| Mar 2026 | 36% | 24.2% | 24.2% | 13.3% | 1.8% | 0.52% |
| Apr 2026 | 37.8% | 25.4% | 20.7% | 13.9% | 1.9% | 0.45% |
| May 2026 | 37.6% | 25.3% | 20.6% | 13.8% | 2.3% | 0.45% |
| Jun 2026 | 40.7% | 22.3% | 22.3% | 12.3% | 2% | 0.49% |
| Jul 2026 | 42.3% | 23.2% | 18.9% | 12.7% | 2.5% | 0.33% |
| Aug 2026 | 36.1% | 24.2% | 24.2% | 13.3% | 1.8% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.1% | 201K | -18.3% | -6.2 points | |
| 2, held 2nd | 24.2% | 135K | 0% | +1 points | |
| 3, held 3rd | 24.2% | 135K | +22.7% | +5.3 points | |
| 4, held 4th | 13.3% | 74K | 0% | +0.6 points | |
| 5, held 5th | 1.8% | 9.9K | -33.1% | -0.8 points | |
| 6, held 6th | 0.34% | 1.9K | 0% | 0 points |
1.
Hasbro36.1%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -6.2 points.
24.2%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +1 points.
24.2%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +5.3 points.
4.
13.3%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.
1.8%
Held 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.8 points.
0.34%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Asmodee and its closest rivals
How has branded search demand for Asmodee changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Asmodee worldwide held steady at 74K.
- Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game publishers worldwide peaked at 14.1% in November 2025 and was lowest at 11.4% in December 2025.
How did search popularity change for board game publishers worldwide in August 2026?
6 changes
In August 2026, Ravensburger gained estimated Share of Search among board game publishers worldwide, from 18.9% to 24.2%.
In August 2026, Fantasy Flight gained estimated Share of Search among board game publishers worldwide, from 23.2% to 24.2%.
In August 2026, Asmodee gained estimated Share of Search among board game publishers worldwide, from 12.7% to 13.3%.
In August 2026, Hasbro lost estimated Share of Search among board game publishers worldwide, from 42.3% to 36.1%.
In August 2026, Stonemaier lost estimated Share of Search among board game publishers worldwide, from 2.5% to 1.8%.
Estimated monthly branded searches for Z-Man Games worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
Where does Asmodee compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Board game brands | 4th of 5 | 3.3% | Show ranking |
| Board game publishers | 4th of 6 | 13.3% | Shown above |
How is Asmodee measured?
Brandwave collects information about searches that people make online using Asmodee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- asmodee
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Is Asmodee your brand?
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