Asmodee vs Stonemaier:Which is more popular by branded search?

Name: Asmodee vs Stonemaier: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Asmodee had more branded searches than Stonemaier among board game publishers worldwide. Asmodee was estimated to have 74K branded searches compared to Stonemaier’s 9.9K, and held a 13.3% Share of Search versus Stonemaier’s 1.8%. These are worldwide searches for English-language branded terms.

Share of Search among board game publishers worldwide in August 2026Which is more popular in search, Asmodee or Stonemaier?

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Which is more popular in search, Asmodee or Stonemaier?

Compare the board game publishers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Asmodee and Stonemaier among board game publishers worldwide, by month

Month	Hasbro	Fantasy Flight	Ravensburger	Asmodee	Stonemaier	Z-Man Games
Oct 2025	35.5%	23.9%	23.9%	13.1%	3.2%	0.51%
Nov 2025	31.3%	21%	31.3%	14.1%	1.9%	0.56%
Dec 2025	31%	16.9%	37.9%	11.4%	2.3%	0.55%
Jan 2026	33.2%	22.3%	27.2%	12.2%	4.5%	0.59%
Feb 2026	38.5%	21.1%	25.9%	11.6%	2.3%	0.69%
Mar 2026	36%	24.2%	24.2%	13.3%	1.8%	0.52%
Apr 2026	37.8%	25.4%	20.7%	13.9%	1.9%	0.45%
May 2026	37.6%	25.3%	20.6%	13.8%	2.3%	0.45%
Jun 2026	40.7%	22.3%	22.3%	12.3%	2%	0.49%
Jul 2026	42.3%	23.2%	18.9%	12.7%	2.5%	0.33%
Aug 2026	36.1%	24.2%	24.2%	13.3%	1.8%	0.34%
Sep 2026	—	—	—	—	—	—

How has the Asmodee and Stonemaier comparison changed over the last 12 months?

3 findings

Asmodee was ahead of Stonemaier in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game publishers worldwide moved from 13.1% to 13.3%, and its estimated monthly branded searches held steady at 74K.
Across the 11 months ending August 2026, Stonemaier’s estimated Share of Search among board game publishers worldwide moved from 3.2% to 1.8%, and its estimated monthly branded searches moved from 18.1K to 9.9K.

How did search popularity change for board game publishers worldwide in August 2026?

2 changes

In August 2026, Asmodee gained estimated Share of Search among board game publishers worldwide, from 12.7% to 13.3%.
In August 2026, Stonemaier lost estimated Share of Search among board game publishers worldwide, from 2.5% to 1.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Asmodee’s and Stonemaier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.