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Board game brands:Which brands are most popular in search?

In August 2026, Barbie was the most searched among board game brands worldwide, with an estimated 1.8M branded searches and 81.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Barbie81.6%
  2. Hasbro9%
  3. Ravensburger6%
  4. Asmodee3.3%
  5. Z-Man Games0.08%

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Share of SearchLeaderboard

Compare the board game brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among board game brands worldwide, by month

Share of Search by month for Barbie, Hasbro, Ravensburger, Asmodee. The figures are in the table below the chart.

View monthly share of search table
MonthBarbieHasbroRavensburgerAsmodeeZ-Man Games
Oct 202584.4%7.6%5.1%2.8%0.11%
Nov 202581.9%7.3%7.3%3.3%0.13%
Dec 202583.9%6.2%7.5%2.3%0.11%
Jan 202683.5%7.5%6.1%2.8%0.13%
Feb 202682.1%9%6.1%2.7%0.16%
Mar 202684.4%7.6%5.1%2.8%0.11%
Apr 202685.3%7.7%4.2%2.8%0.09%
May 202682.5%9.1%5%3.3%0.11%
Jun 202683%9.1%5%2.7%0.11%
Jul 202680.9%10.9%4.9%3.3%0.08%
Aug 202681.6%9%6%3.3%0.08%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Barbie

    81.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Hasbro

    9%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -1.9 points.

  3. 3.Ravensburger

    6%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  4. 4.Asmodee

    3.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Z-Man Games

    0.08%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among board game brands worldwide?

In August 2026, Barbie was the most searched among board game brands worldwide, with an estimated 1.8M branded searches and 81.6% estimated Share of Search within this set. Hasbro is in 2nd place, 72.7 percentage points behind at 9% Share of Search.

Global board game brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Barbie84.4% → 81.6%85.3%Apr 202680.9%Jul 20261st
Hasbro7.6% → 9%10.9%Jul 20266.2%Dec 20252nd
Ravensburger5.1% → 6%7.5%Dec 20254.2%Apr 20263rd
Asmodee2.8% → 3.3%3.3%May 20262.3%Dec 20254th
Z-Man Games0.11% → 0.08%0.16%Feb 20260.08%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Barbie’s estimated Share of Search among board game brands worldwide decreased from 84.4% to 81.6%.
  • Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among board game brands worldwide increased from 7.6% to 9%.
  • Across the 11 months ending August 2026, Ravensburger’s estimated Share of Search among board game brands worldwide increased from 5.1% to 6%.
  • Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game brands worldwide increased from 2.8% to 3.3%.
  • Across the 11 months ending August 2026, Barbie’s estimated Share of Search among board game brands worldwide peaked at 85.3% in April 2026 and was lowest at 80.9% in July 2026.
  • Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among board game brands worldwide peaked at 10.9% in July 2026 and was lowest at 6.2% in December 2025.
  • Across the 11 months ending August 2026, Ravensburger’s estimated Share of Search among board game brands worldwide peaked at 7.5% in December 2025 and was lowest at 4.2% in April 2026.
  • Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game brands worldwide peaked at 3.3% in May 2026 and was lowest at 2.3% in December 2025.
  • Across the 11 months ending August 2026, Z-Man Games held steady: its estimated Share of Search among board game brands worldwide moved less than 0.5 percentage points.

How did search popularity change for board game brands worldwide in August 2026?

  1. In August 2026, Ravensburger gained estimated Share of Search among board game brands worldwide, from 4.9% to 6%.

  2. In August 2026, Barbie gained estimated Share of Search among board game brands worldwide, from 80.9% to 81.6%.

  3. In August 2026, Hasbro lost estimated Share of Search among board game brands worldwide, from 10.9% to 9%.

  4. Estimated monthly branded searches for Z-Man Games worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

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