Fantasy Flight vs Stonemaier:Which is more popular by branded search?
In August 2026, Fantasy Flight had more branded searches than Stonemaier among board game publishers worldwide. Fantasy Flight was estimated to have 135K branded searches compared to Stonemaier’s 9.9K, and held a 24.2% Share of Search versus Stonemaier’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fantasy Flight or Stonemaier?
Compare the board game publishers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fantasy Flight, Stonemaier. The figures are in the table below the chart.
View monthly share of search table
| Month | Hasbro | Fantasy Flight | Ravensburger | Asmodee | Stonemaier | Z-Man Games |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 23.9% | 23.9% | 13.1% | 3.2% | 0.51% |
| Nov 2025 | 31.3% | 21% | 31.3% | 14.1% | 1.9% | 0.56% |
| Dec 2025 | 31% | 16.9% | 37.9% | 11.4% | 2.3% | 0.55% |
| Jan 2026 | 33.2% | 22.3% | 27.2% | 12.2% | 4.5% | 0.59% |
| Feb 2026 | 38.5% | 21.1% | 25.9% | 11.6% | 2.3% | 0.69% |
| Mar 2026 | 36% | 24.2% | 24.2% | 13.3% | 1.8% | 0.52% |
| Apr 2026 | 37.8% | 25.4% | 20.7% | 13.9% | 1.9% | 0.45% |
| May 2026 | 37.6% | 25.3% | 20.6% | 13.8% | 2.3% | 0.45% |
| Jun 2026 | 40.7% | 22.3% | 22.3% | 12.3% | 2% | 0.49% |
| Jul 2026 | 42.3% | 23.2% | 18.9% | 12.7% | 2.5% | 0.33% |
| Aug 2026 | 36.1% | 24.2% | 24.2% | 13.3% | 1.8% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fantasy Flight and Stonemaier comparison changed over the last 12 months?
3 findings
- Fantasy Flight was ahead of Stonemaier in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fantasy Flight’s estimated Share of Search among board game publishers worldwide moved from 23.9% to 24.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Stonemaier’s estimated Share of Search among board game publishers worldwide moved from 3.2% to 1.8%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
How did search popularity change for board game publishers worldwide in August 2026?
2 changes
In August 2026, Fantasy Flight gained estimated Share of Search among board game publishers worldwide, from 23.2% to 24.2%.
In August 2026, Stonemaier lost estimated Share of Search among board game publishers worldwide, from 2.5% to 1.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Fantasy Flight’s and Stonemaier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fantasy Flight
1 branded search term
- fantasy flight games
Stonemaier
1 branded search term
- stonemaier games
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.