Brandwave

How popular isGibsons in search?

In September 2026, there were an estimated 880 branded searches for Gibsons worldwide which is down 12% over the last 12 months. Gibsons holds 0.04% estimated Share of Search among board game brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Barbie81%
  2. Hasbro8.9%
  3. Ravensburger6%
  4. Asmodee4%
  5. Z-Man Games0.07%
  6. Gibsons0.04%
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Which board game brands compete with Gibsons?

Gibsons against board game brands worldwide, by month

Share of Search by month for Barbie, Hasbro, Ravensburger, Asmodee, Gibsons. The figures are in the table below the chart.

View monthly share of search table
MonthBarbieHasbroRavensburgerAsmodeeZ-Man GamesGibsons
Oct 202584.4%7.6%5.1%2.8%0.11%0.04%
Nov 202581.8%7.3%7.3%3.3%0.13%0.04%
Dec 202583.9%6.2%7.5%2.3%0.11%0.04%
Jan 202683.4%7.5%6.1%2.8%0.13%0.05%
Feb 202682%9%6.1%2.7%0.16%0.04%
Mar 202684.4%7.6%5.1%2.8%0.11%0.04%
Apr 202685.2%7.6%4.2%2.8%0.09%0.04%
May 202682.5%9.1%5%3.3%0.11%0.04%
Jun 202683%9.1%5%2.7%0.11%0.04%
Jul 202680.9%10.9%4.9%3.3%0.08%0.04%
Aug 202681.6%9%6%3.3%0.08%0.04%
Sep 202681%8.9%6%4%0.07%0.04%

  1. 1.Barbie

    81%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Hasbro

    8.9%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Ravensburger

    6%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Asmodee

    4%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.7 points.

  5. 5.Z-Man Games

    0.07%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

  6. 6.Gibsons

    0.04%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gibsons and its closest rivals

Every comparison with Gibsons

How has branded search demand for Gibsons changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Gibsons worldwide fell from 1K to 880.
  • Across the 12 months ending September 2026, Gibsons’ estimated Share of Search among board game brands worldwide held steady at 0.04%.

How did search popularity change for board game brands worldwide in September 2026?

  1. In September 2026, Asmodee gained estimated Share of Search among board game brands worldwide, from 3.3% to 4%.

  2. In September 2026, Barbie lost estimated Share of Search among board game brands worldwide, from 81.6% to 81%.

  3. Estimated monthly branded searches for Z-Man Games worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.

  4. Estimated monthly branded searches for Gibsons worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

Where does Gibsons compete?

Gibsons is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Board game brands6th of 60.04%Shown above
Jigsaw puzzles5th of 50.38%Show ranking
Jigsaw puzzle brands3rd of 40.52%Show ranking

How is Gibsons measured?

Brandwave collects information about searches that people make online using Gibsons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gibsons games

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How the Brand Demand Index is measured

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