Gibsons vs Springbok:Which is more popular?
In September 2026, Springbok had more branded searches than Gibsons among jigsaw puzzle brands worldwide. Springbok had about 6,600 branded searches, while Gibsons had 880. Springbok made up 2.3% of all jigsaw puzzle brand searches we track, and Gibsons accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about jigsaw puzzle brands, Springbok appeared in three of the five answers and Gibsons in none.
Who do people search for more?
Springbok, about 8 searches for every 1 for Gibsons
Who does AI mention more?
Springbok, mentioned in 3 of 5 answers, Gibsons in 0
Who does AI recommend more?
Springbok, the only one of the two named
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Top jigsaw puzzle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Springbok was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Gibsons did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ravensburger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Buffalo Games5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
White Mountain Puzzles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cobble Hill3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Springbok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
New York Puzzle Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pomegranate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clementoni1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wasgij0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gibsons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jigsaw puzzle brands
5 answers
Asked ChatGPT
“Which jigsaw puzzle brand should I buy?”
Asked ChatGPT
“What are the best jigsaw puzzle brands?”
Asked ChatGPT
“What's the best jigsaw puzzle brand for family game night?”
Searched Google, AI Overview
“best puzzle brand”
Searched Google, AI Overview
“adult jigsaw puzzle”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gibsons or Springbok more popular in search?
This chart shows how often people search Google for Gibsons and Springbok by name. Each line represents a brand's share of searches for all 11 jigsaw puzzle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Springbok, Gibsons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ravensburger | Buffalo Games | Clementoni | White Mountain Puzzles | Wasgij | Cobble Hill | New York Puzzle Company | Springbok | Pomegranate | Gibsons | Holdson |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 13.2% | 16.1% | 10.8% | 5.9% | 3.9% | 2.1% | 2.6% | 0.94% | 0.33% | 0.19% |
| Nov 2025 | 44.4% | 8.9% | 20% | 10.9% | 6% | 4% | 2.2% | 2.2% | 0.97% | 0.22% | 0.16% |
| Dec 2025 | 45.5% | 7.5% | 20.3% | 9.2% | 7.5% | 4.1% | 2.2% | 2.2% | 1% | 0.24% | 0.18% |
| Jan 2026 | 39.6% | 17.8% | 14.5% | 9.7% | 6.5% | 5.3% | 1.9% | 2.9% | 1.3% | 0.31% | 0.14% |
| Feb 2026 | 49.2% | 4.4% | 14.8% | 12.1% | 6.6% | 5.4% | 2.4% | 3% | 1.6% | 0.36% | 0.18% |
| Mar 2026 | 50.7% | 5.6% | 15.2% | 10.2% | 6.8% | 4.5% | 2% | 3% | 1.4% | 0.38% | 0.18% |
| Apr 2026 | 48% | 7.9% | 14.4% | 11.8% | 6.5% | 4.3% | 1.9% | 2.9% | 1.6% | 0.44% | 0.21% |
| May 2026 | 48.2% | 9.7% | 14.5% | 11.9% | 5.3% | 3.5% | 2.4% | 2.4% | 1.6% | 0.39% | 0.21% |
| Jun 2026 | 50.7% | 6.8% | 12.5% | 15.2% | 4.6% | 3.7% | 2% | 2.5% | 1.3% | 0.41% | 0.27% |
| Jul 2026 | 49.8% | 6.7% | 15% | 12.3% | 5.5% | 3.7% | 2.4% | 2.4% | 1.6% | 0.4% | 0.22% |
| Aug 2026 | 53.3% | 7.1% | 13.1% | 10.7% | 4.8% | 3.9% | 2.6% | 2.6% | 1.4% | 0.35% | 0.19% |
| Sep 2026 | 46.9% | 17.2% | 11.5% | 9.4% | 5.1% | 3.4% | 2.3% | 2.3% | 1.3% | 0.31% | 0.21% |
How has the Gibsons and Springbok comparison changed over the last 12 months?
3 findings
- Springbok was ahead of Gibsons in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gibsons’ share of searches among jigsaw puzzle brands worldwide moved from 0.33% to 0.31%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Springbok’s share of searches among jigsaw puzzle brands worldwide moved from 2.6% to 2.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for jigsaw puzzle brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gibsons’ and Springbok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among jigsaw puzzle brands
- Ravensburger vs Buffalo Games: compare popularity
- Ravensburger vs Clementoni: compare popularity
- Ravensburger vs White Mountain Puzzles: compare popularity
- Ravensburger vs Wasgij: compare popularity
- Buffalo Games vs Clementoni: compare popularity
- Buffalo Games vs White Mountain Puzzles: compare popularity
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