Brandwave

How popular isNew York Puzzle Company in search?

In September 2026, people searched for New York Puzzle Company by name about 6,600 times worldwide, about the same as the previous year. These searches made up 2.3% of all global jigsaw puzzle brand searches, placing New York Puzzle Company seventh out of 11 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Ravensburger46.9%
  2. Buffalo Games17.2%
  3. Clementoni11.5%
  4. White Mountain Puzzles9.4%
  5. Wasgij5.1%
  6. Cobble Hill3.4%
  7. New York Puzzle Company2.3%
  8. Springbok2.3%
  9. Pomegranate1.3%
  10. Gibsons0.31%
  11. +1 more
New York Puzzle Company website (opens in a new tab)

Follow New York Puzzle Company and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which jigsaw puzzle brands compete with New York Puzzle Company?

New York Puzzle Company against jigsaw puzzle brands worldwide, by month

Share of searches by month for Ravensburger, Buffalo Games, Clementoni, White Mountain Puzzles, Wasgij, Cobble Hill, New York Puzzle Company, Springbok. The figures are in the table below the chart.

View monthly share of searches table
MonthRavensburgerBuffalo GamesClementoniWhite Mountain PuzzlesWasgijCobble HillNew York Puzzle CompanySpringbokPomegranateGibsonsHoldson
Oct 202543.9%13.2%16.1%10.8%5.9%3.9%2.1%2.6%0.94%0.33%0.19%
Nov 202544.4%8.9%20%10.9%6%4%2.2%2.2%0.97%0.22%0.16%
Dec 202545.5%7.5%20.3%9.2%7.5%4.1%2.2%2.2%1%0.24%0.18%
Jan 202639.6%17.8%14.5%9.7%6.5%5.3%1.9%2.9%1.3%0.31%0.14%
Feb 202649.2%4.4%14.8%12.1%6.6%5.4%2.4%3%1.6%0.36%0.18%
Mar 202650.7%5.6%15.2%10.2%6.8%4.5%2%3%1.4%0.38%0.18%
Apr 202648%7.9%14.4%11.8%6.5%4.3%1.9%2.9%1.6%0.44%0.21%
May 202648.2%9.7%14.5%11.9%5.3%3.5%2.4%2.4%1.6%0.39%0.21%
Jun 202650.7%6.8%12.5%15.2%4.6%3.7%2%2.5%1.3%0.41%0.27%
Jul 202649.8%6.7%15%12.3%5.5%3.7%2.4%2.4%1.6%0.4%0.22%
Aug 202653.3%7.1%13.1%10.7%4.8%3.9%2.6%2.6%1.4%0.35%0.19%
Sep 202646.9%17.2%11.5%9.4%5.1%3.4%2.3%2.3%1.3%0.31%0.21%

  1. 1.Ravensburger

    46.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -6.3 points.

  2. 2.Buffalo Games

    17.2%

    Moved from 4th to 2nd. 49.5K estimated branded searches, +173.5% vs prior month. Share +10.1 points.

  3. 3.Clementoni

    11.5%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.White Mountain Puzzles

    9.4%

    Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Wasgij

    5.1%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  6. 6.Cobble Hill

    3.4%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.New York Puzzle Company

    2.3%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Springbok

    2.3%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.Pomegranate

    1.3%

    Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Gibsons

    0.31%

    Held 10th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Holdson

    0.21%

    Held 11th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

Compare search popularity between New York Puzzle Company and its closest rivals

Every comparison with New York Puzzle Company

10 comparisons

How has branded search demand for New York Puzzle Company changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for New York Puzzle Company worldwide held steady at 6.6K.
  • Across the 12 months ending September 2026, New York Puzzle Company rose from 8th to 7th among jigsaw puzzle brands worldwide.

How did search popularity change for jigsaw puzzle brands worldwide in September 2026?

6 changes

  1. In September 2026, Buffalo Games overtook Clementoni and White Mountain Puzzles to rank 2nd among jigsaw puzzle brands worldwide, with 17.2% of the searches.

  2. In September 2026, Ravensburger lost share of searches among jigsaw puzzle brands worldwide, from 53.3% to 46.9%.

  3. In September 2026, Clementoni lost share of searches among jigsaw puzzle brands worldwide, from 13.1% to 11.5%.

  4. In September 2026, White Mountain Puzzles lost share of searches among jigsaw puzzle brands worldwide, from 10.7% to 9.4%.

  5. Estimated monthly branded searches for Pomegranate worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Springbok worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are New York Puzzle Company’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using New York Puzzle Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • new york puzzle company

Do you work for New York Puzzle Company? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is New York Puzzle Company your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free