Brandwave

Clementoni vs New York Puzzle Company:Which is more popular?

In September 2026, Clementoni had more branded searches than New York Puzzle Company among jigsaw puzzle brands worldwide. Clementoni had about 33,100 branded searches, while New York Puzzle Company had 6,600. Clementoni made up 11.5% of all jigsaw puzzle brand searches we track, and New York Puzzle Company accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about jigsaw puzzle brands, New York Puzzle Company appeared in two of the five answers and Clementoni in one. Clementoni and New York Puzzle Company were each mentioned first in one of the two answers that named either.

Among jigsaw puzzle brands worldwide in September 2026

Who do people search for more?

Clementoni, about 5 searches for every 1 for New York Puzzle Company

Clementoni 33.1K searchesNew York Puzzle Company 6.6K searches

Who does AI mention more?

New York Puzzle Company, mentioned in 2 of 5 answers, Clementoni in 1

New York Puzzle Company in 2 of 5Clementoni in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Clementoni first in 1New York Puzzle Company first in 1

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Top jigsaw puzzle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New York Puzzle Company was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Clementoni was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clementoni and New York Puzzle Company were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ravensburger1st
  2. Buffalo Games2nd
  3. Cobble Hill3rd
  4. White Mountain Puzzles4th
  5. Springbok5th
  6. Pomegranate6th
  7. Clementoni7th
  8. New York Puzzle Company8th
  9. Wasgij–
  10. Gibsons–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ravensburger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buffalo Games5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • White Mountain Puzzles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cobble Hill3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Springbok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New York Puzzle Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pomegranate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clementoni1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wasgij0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibsons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about jigsaw puzzle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Clementoni or New York Puzzle Company more popular in search?

This chart shows how often people search Google for Clementoni and New York Puzzle Company by name. Each line represents a brand's share of searches for all 11 jigsaw puzzle brands we track, month by month, from English-language searches worldwide.

Clementoni and New York Puzzle Company among jigsaw puzzle brands worldwide, by month

Share of searches by month for Clementoni, New York Puzzle Company. The figures are in the table below the chart.

View monthly share of searches table
MonthRavensburgerBuffalo GamesClementoniWhite Mountain PuzzlesWasgijCobble HillNew York Puzzle CompanySpringbokPomegranateGibsonsHoldson
Oct 202543.9%13.2%16.1%10.8%5.9%3.9%2.1%2.6%0.94%0.33%0.19%
Nov 202544.4%8.9%20%10.9%6%4%2.2%2.2%0.97%0.22%0.16%
Dec 202545.5%7.5%20.3%9.2%7.5%4.1%2.2%2.2%1%0.24%0.18%
Jan 202639.6%17.8%14.5%9.7%6.5%5.3%1.9%2.9%1.3%0.31%0.14%
Feb 202649.2%4.4%14.8%12.1%6.6%5.4%2.4%3%1.6%0.36%0.18%
Mar 202650.7%5.6%15.2%10.2%6.8%4.5%2%3%1.4%0.38%0.18%
Apr 202648%7.9%14.4%11.8%6.5%4.3%1.9%2.9%1.6%0.44%0.21%
May 202648.2%9.7%14.5%11.9%5.3%3.5%2.4%2.4%1.6%0.39%0.21%
Jun 202650.7%6.8%12.5%15.2%4.6%3.7%2%2.5%1.3%0.41%0.27%
Jul 202649.8%6.7%15%12.3%5.5%3.7%2.4%2.4%1.6%0.4%0.22%
Aug 202653.3%7.1%13.1%10.7%4.8%3.9%2.6%2.6%1.4%0.35%0.19%
Sep 202646.9%17.2%11.5%9.4%5.1%3.4%2.3%2.3%1.3%0.31%0.21%

How has the Clementoni and New York Puzzle Company comparison changed over the last 12 months?

3 findings

How did search popularity change for jigsaw puzzle brands worldwide in September 2026?

2 changes

  1. In September 2026, Buffalo Games overtook Clementoni and White Mountain Puzzles to rank 2nd among jigsaw puzzle brands worldwide, with 17.2% of the searches.

  2. In September 2026, Clementoni lost share of searches among jigsaw puzzle brands worldwide, from 13.1% to 11.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clementoni’s and New York Puzzle Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clementoni

1 branded search term

  • clementoni

New York Puzzle Company

1 branded search term

  • new york puzzle company

How the Brand Demand Index is measured

Other head-to-heads among jigsaw puzzle brands

Creator with pink hair and a pink jacket

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