Buffalo Games vs Clementoni:Which is more popular?
In September 2026, Buffalo Games had more branded searches than Clementoni among jigsaw puzzle brands worldwide. Buffalo Games had about 49,500 branded searches, while Clementoni had 33,100. Buffalo Games made up 17.2% of all jigsaw puzzle brand searches we track, and Clementoni accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about jigsaw puzzle brands, Buffalo Games appeared in all five answers and Clementoni in one. Buffalo Games was mentioned before Clementoni in four out of five answers.
Who do people search for more?
Buffalo Games, about 50% more searches than Clementoni
Who does AI mention more?
Buffalo Games, mentioned in every answer we collected
Who does AI recommend more?
Buffalo Games, named ahead of Clementoni in 4 of 5 answers
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Top jigsaw puzzle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Buffalo Games appeared in all five answers. Clementoni was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Buffalo Games was listed before Clementoni in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ravensburger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Buffalo Games5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
White Mountain Puzzles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cobble Hill3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Springbok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
New York Puzzle Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pomegranate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clementoni1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wasgij0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gibsons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jigsaw puzzle brands
5 answers
Asked ChatGPT
“Which jigsaw puzzle brand should I buy?”
Asked ChatGPT
“What are the best jigsaw puzzle brands?”
Asked ChatGPT
“What's the best jigsaw puzzle brand for family game night?”
Searched Google, AI Overview
“best puzzle brand”
Searched Google, AI Overview
“adult jigsaw puzzle”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Buffalo Games or Clementoni more popular in search?
This chart shows how often people search Google for Buffalo Games and Clementoni by name. Each line represents a brand's share of searches for all 11 jigsaw puzzle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Buffalo Games, Clementoni. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ravensburger | Buffalo Games | Clementoni | White Mountain Puzzles | Wasgij | Cobble Hill | New York Puzzle Company | Springbok | Pomegranate | Gibsons | Holdson |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 13.2% | 16.1% | 10.8% | 5.9% | 3.9% | 2.1% | 2.6% | 0.94% | 0.33% | 0.19% |
| Nov 2025 | 44.4% | 8.9% | 20% | 10.9% | 6% | 4% | 2.2% | 2.2% | 0.97% | 0.22% | 0.16% |
| Dec 2025 | 45.5% | 7.5% | 20.3% | 9.2% | 7.5% | 4.1% | 2.2% | 2.2% | 1% | 0.24% | 0.18% |
| Jan 2026 | 39.6% | 17.8% | 14.5% | 9.7% | 6.5% | 5.3% | 1.9% | 2.9% | 1.3% | 0.31% | 0.14% |
| Feb 2026 | 49.2% | 4.4% | 14.8% | 12.1% | 6.6% | 5.4% | 2.4% | 3% | 1.6% | 0.36% | 0.18% |
| Mar 2026 | 50.7% | 5.6% | 15.2% | 10.2% | 6.8% | 4.5% | 2% | 3% | 1.4% | 0.38% | 0.18% |
| Apr 2026 | 48% | 7.9% | 14.4% | 11.8% | 6.5% | 4.3% | 1.9% | 2.9% | 1.6% | 0.44% | 0.21% |
| May 2026 | 48.2% | 9.7% | 14.5% | 11.9% | 5.3% | 3.5% | 2.4% | 2.4% | 1.6% | 0.39% | 0.21% |
| Jun 2026 | 50.7% | 6.8% | 12.5% | 15.2% | 4.6% | 3.7% | 2% | 2.5% | 1.3% | 0.41% | 0.27% |
| Jul 2026 | 49.8% | 6.7% | 15% | 12.3% | 5.5% | 3.7% | 2.4% | 2.4% | 1.6% | 0.4% | 0.22% |
| Aug 2026 | 53.3% | 7.1% | 13.1% | 10.7% | 4.8% | 3.9% | 2.6% | 2.6% | 1.4% | 0.35% | 0.19% |
| Sep 2026 | 46.9% | 17.2% | 11.5% | 9.4% | 5.1% | 3.4% | 2.3% | 2.3% | 1.3% | 0.31% | 0.21% |
How has the Buffalo Games and Clementoni comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Buffalo Games took it in January 2026, Clementoni took it in February 2026, Buffalo Games took it in September 2026.
- Across the 12 months ending September 2026, Buffalo Games’ share of searches among jigsaw puzzle brands worldwide moved from 13.2% to 17.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 12 months ending September 2026, Clementoni’s share of searches among jigsaw puzzle brands worldwide moved from 16.1% to 11.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for jigsaw puzzle brands worldwide in September 2026?
2 changes
In September 2026, Buffalo Games overtook Clementoni and White Mountain Puzzles to rank 2nd among jigsaw puzzle brands worldwide, with 17.2% of the searches.
In September 2026, Clementoni lost share of searches among jigsaw puzzle brands worldwide, from 13.1% to 11.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Buffalo Games’ and Clementoni’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buffalo Games
1 branded search term
- buffalo games
Clementoni
1 branded search term
- clementoni
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