Brandwave

Buffalo Games vs White Mountain Puzzles:Which is more popular?

In September 2026, Buffalo Games had more branded searches than White Mountain Puzzles among jigsaw puzzle brands worldwide. Buffalo Games had about 49,500 branded searches, while White Mountain Puzzles had 27,100. Buffalo Games made up 17.2% of all jigsaw puzzle brand searches we track, and White Mountain Puzzles accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about jigsaw puzzle brands, Buffalo Games appeared in all five answers and White Mountain Puzzles in three. Buffalo Games was mentioned before White Mountain Puzzles in three out of five answers.

Among jigsaw puzzle brands worldwide in September 2026

Who do people search for more?

Buffalo Games, about 83% more searches than White Mountain Puzzles

Buffalo Games 49.5K searchesWhite Mountain Puzzles 27.1K searches

Who does AI mention more?

Buffalo Games, mentioned in every answer we collected

Buffalo Games in 5 of 5White Mountain Puzzles in 3 of 5

Who does AI recommend more?

Buffalo Games, named ahead of White Mountain Puzzles in 3 of 5 answers

Buffalo Games first in 3White Mountain Puzzles first in 2

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Top jigsaw puzzle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Buffalo Games appeared in all five answers. White Mountain Puzzles was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Buffalo Games was listed before White Mountain Puzzles in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ravensburger1st
  2. Buffalo Games2nd
  3. Cobble Hill3rd
  4. White Mountain Puzzles4th
  5. Springbok5th
  6. Pomegranate6th
  7. Clementoni7th
  8. New York Puzzle Company8th
  9. Wasgij–
  10. Gibsons–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ravensburger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buffalo Games5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • White Mountain Puzzles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cobble Hill3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Springbok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New York Puzzle Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pomegranate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clementoni1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wasgij0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibsons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about jigsaw puzzle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Buffalo Games or White Mountain Puzzles more popular in search?

This chart shows how often people search Google for Buffalo Games and White Mountain Puzzles by name. Each line represents a brand's share of searches for all 11 jigsaw puzzle brands we track, month by month, from English-language searches worldwide.

Buffalo Games and White Mountain Puzzles among jigsaw puzzle brands worldwide, by month

Share of searches by month for Buffalo Games, White Mountain Puzzles. The figures are in the table below the chart.

View monthly share of searches table
MonthRavensburgerBuffalo GamesClementoniWhite Mountain PuzzlesWasgijCobble HillNew York Puzzle CompanySpringbokPomegranateGibsonsHoldson
Oct 202543.9%13.2%16.1%10.8%5.9%3.9%2.1%2.6%0.94%0.33%0.19%
Nov 202544.4%8.9%20%10.9%6%4%2.2%2.2%0.97%0.22%0.16%
Dec 202545.5%7.5%20.3%9.2%7.5%4.1%2.2%2.2%1%0.24%0.18%
Jan 202639.6%17.8%14.5%9.7%6.5%5.3%1.9%2.9%1.3%0.31%0.14%
Feb 202649.2%4.4%14.8%12.1%6.6%5.4%2.4%3%1.6%0.36%0.18%
Mar 202650.7%5.6%15.2%10.2%6.8%4.5%2%3%1.4%0.38%0.18%
Apr 202648%7.9%14.4%11.8%6.5%4.3%1.9%2.9%1.6%0.44%0.21%
May 202648.2%9.7%14.5%11.9%5.3%3.5%2.4%2.4%1.6%0.39%0.21%
Jun 202650.7%6.8%12.5%15.2%4.6%3.7%2%2.5%1.3%0.41%0.27%
Jul 202649.8%6.7%15%12.3%5.5%3.7%2.4%2.4%1.6%0.4%0.22%
Aug 202653.3%7.1%13.1%10.7%4.8%3.9%2.6%2.6%1.4%0.35%0.19%
Sep 202646.9%17.2%11.5%9.4%5.1%3.4%2.3%2.3%1.3%0.31%0.21%

How has the Buffalo Games and White Mountain Puzzles comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: White Mountain Puzzles took it in November 2025, Buffalo Games took it in January 2026, White Mountain Puzzles took it in February 2026, Buffalo Games took it in September 2026.
  • Across the 12 months ending September 2026, Buffalo Games’ share of searches among jigsaw puzzle brands worldwide moved from 13.2% to 17.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, White Mountain Puzzles’ share of searches among jigsaw puzzle brands worldwide moved from 10.8% to 9.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for jigsaw puzzle brands worldwide in September 2026?

2 changes

  1. In September 2026, Buffalo Games overtook Clementoni and White Mountain Puzzles to rank 2nd among jigsaw puzzle brands worldwide, with 17.2% of the searches.

  2. In September 2026, White Mountain Puzzles lost share of searches among jigsaw puzzle brands worldwide, from 10.7% to 9.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Buffalo Games’ and White Mountain Puzzles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buffalo Games

1 branded search term

  • buffalo games

White Mountain Puzzles

1 branded search term

  • white mountain puzzles

How the Brand Demand Index is measured

Other head-to-heads among jigsaw puzzle brands

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