Brandwave

How popular isNew York Puzzle Company?

In September 2026, people searched for New York Puzzle Company by name about 6,600 times worldwide, about the same as the previous year. These searches made up 2.3% of all global jigsaw puzzle brand searches, placing New York Puzzle Company seventh out of 11 brands. When we asked both ChatGPT and Google AI Overviews about jigsaw puzzle brands, New York Puzzle Company appeared in two of the five answers and was the eighth most recommended of the 11.

Search and AI answers in September 2026

New York Puzzle Company is the seventh most searched of 11 competitors and the eighth most recommended in AI answers.

  1. RavensburgerShare of searches 46.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Buffalo GamesShare of searches 17.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. ClementoniShare of searches 11.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. White Mountain PuzzlesShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. New York Puzzle CompanyShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

+6 more

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Top jigsaw puzzle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New York Puzzle Company was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. New York Puzzle Company is the eighth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ravensburger1st
  2. Buffalo Games2nd
  3. Cobble Hill3rd
  4. White Mountain Puzzles4th
  5. Springbok5th
  6. Pomegranate6th
  7. Clementoni7th
  8. New York Puzzle Company8th
  9. Wasgij–
  10. Gibsons–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ravensburger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Buffalo Games5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • White Mountain Puzzles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cobble Hill3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Springbok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New York Puzzle Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pomegranate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clementoni1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wasgij0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gibsons0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about jigsaw puzzle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which jigsaw puzzle brands compete with New York Puzzle Company?

New York Puzzle Company against jigsaw puzzle brands worldwide, by month

Share of searches by month for Ravensburger, Buffalo Games, Clementoni, White Mountain Puzzles, Wasgij, Cobble Hill, New York Puzzle Company, Springbok. The figures are in the table below the chart.

View monthly share of searches table
MonthRavensburgerBuffalo GamesClementoniWhite Mountain PuzzlesWasgijCobble HillNew York Puzzle CompanySpringbokPomegranateGibsonsHoldson
Oct 202543.9%13.2%16.1%10.8%5.9%3.9%2.1%2.6%0.94%0.33%0.19%
Nov 202544.4%8.9%20%10.9%6%4%2.2%2.2%0.97%0.22%0.16%
Dec 202545.5%7.5%20.3%9.2%7.5%4.1%2.2%2.2%1%0.24%0.18%
Jan 202639.6%17.8%14.5%9.7%6.5%5.3%1.9%2.9%1.3%0.31%0.14%
Feb 202649.2%4.4%14.8%12.1%6.6%5.4%2.4%3%1.6%0.36%0.18%
Mar 202650.7%5.6%15.2%10.2%6.8%4.5%2%3%1.4%0.38%0.18%
Apr 202648%7.9%14.4%11.8%6.5%4.3%1.9%2.9%1.6%0.44%0.21%
May 202648.2%9.7%14.5%11.9%5.3%3.5%2.4%2.4%1.6%0.39%0.21%
Jun 202650.7%6.8%12.5%15.2%4.6%3.7%2%2.5%1.3%0.41%0.27%
Jul 202649.8%6.7%15%12.3%5.5%3.7%2.4%2.4%1.6%0.4%0.22%
Aug 202653.3%7.1%13.1%10.7%4.8%3.9%2.6%2.6%1.4%0.35%0.19%
Sep 202646.9%17.2%11.5%9.4%5.1%3.4%2.3%2.3%1.3%0.31%0.21%

  1. 1.Ravensburger

    46.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -6.3 points.

  2. 2.Buffalo Games

    17.2%

    Moved from 4th to 2nd. 49.5K estimated branded searches, +173.5% vs prior month. Share +10.1 points.

  3. 3.Clementoni

    11.5%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.White Mountain Puzzles

    9.4%

    Moved from 3rd to 4th. 27.1K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Wasgij

    5.1%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  6. 6.Cobble Hill

    3.4%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.New York Puzzle Company

    2.3%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Springbok

    2.3%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.Pomegranate

    1.3%

    Held 9th. 3.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Gibsons

    0.31%

    Held 10th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Holdson

    0.21%

    Held 11th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

Compare popularity between New York Puzzle Company and its closest rivals

Every comparison with New York Puzzle Company

10 comparisons

How has branded search demand for New York Puzzle Company changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for New York Puzzle Company worldwide held steady at 6.6K.
  • Across the 12 months ending September 2026, New York Puzzle Company rose from 8th to 7th among jigsaw puzzle brands worldwide.

How did search popularity change for jigsaw puzzle brands worldwide in September 2026?

6 changes

  1. In September 2026, Buffalo Games overtook Clementoni and White Mountain Puzzles to rank 2nd among jigsaw puzzle brands worldwide, with 17.2% of the searches.

  2. In September 2026, Ravensburger lost share of searches among jigsaw puzzle brands worldwide, from 53.3% to 46.9%.

  3. In September 2026, Clementoni lost share of searches among jigsaw puzzle brands worldwide, from 13.1% to 11.5%.

  4. In September 2026, White Mountain Puzzles lost share of searches among jigsaw puzzle brands worldwide, from 10.7% to 9.4%.

  5. Estimated monthly branded searches for Pomegranate worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Springbok worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are New York Puzzle Company’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using New York Puzzle Company’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • new york puzzle company

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How the Brand Demand Index is measured

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