New York Puzzle Company vs Wasgij:Which is searched more?
In September 2026, Wasgij had more branded searches than New York Puzzle Company among jigsaw puzzle brands worldwide. Wasgij had about 14,800 branded searches, while New York Puzzle Company had 6,600. Wasgij made up 5.1% of all jigsaw puzzle brand searches we track, and New York Puzzle Company accounted for 2.3%. These are worldwide searches for English-language branded terms.
Follow New York Puzzle Company vs Wasgij and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is New York Puzzle Company or Wasgij more popular in search?
Compare the jigsaw puzzle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wasgij, New York Puzzle Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ravensburger | Buffalo Games | Clementoni | White Mountain Puzzles | Wasgij | Cobble Hill | New York Puzzle Company | Springbok | Pomegranate | Gibsons | Holdson |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 13.2% | 16.1% | 10.8% | 5.9% | 3.9% | 2.1% | 2.6% | 0.94% | 0.33% | 0.19% |
| Nov 2025 | 44.4% | 8.9% | 20% | 10.9% | 6% | 4% | 2.2% | 2.2% | 0.97% | 0.22% | 0.16% |
| Dec 2025 | 45.5% | 7.5% | 20.3% | 9.2% | 7.5% | 4.1% | 2.2% | 2.2% | 1% | 0.24% | 0.18% |
| Jan 2026 | 39.6% | 17.8% | 14.5% | 9.7% | 6.5% | 5.3% | 1.9% | 2.9% | 1.3% | 0.31% | 0.14% |
| Feb 2026 | 49.2% | 4.4% | 14.8% | 12.1% | 6.6% | 5.4% | 2.4% | 3% | 1.6% | 0.36% | 0.18% |
| Mar 2026 | 50.7% | 5.6% | 15.2% | 10.2% | 6.8% | 4.5% | 2% | 3% | 1.4% | 0.38% | 0.18% |
| Apr 2026 | 48% | 7.9% | 14.4% | 11.8% | 6.5% | 4.3% | 1.9% | 2.9% | 1.6% | 0.44% | 0.21% |
| May 2026 | 48.2% | 9.7% | 14.5% | 11.9% | 5.3% | 3.5% | 2.4% | 2.4% | 1.6% | 0.39% | 0.21% |
| Jun 2026 | 50.7% | 6.8% | 12.5% | 15.2% | 4.6% | 3.7% | 2% | 2.5% | 1.3% | 0.41% | 0.27% |
| Jul 2026 | 49.8% | 6.7% | 15% | 12.3% | 5.5% | 3.7% | 2.4% | 2.4% | 1.6% | 0.4% | 0.22% |
| Aug 2026 | 53.3% | 7.1% | 13.1% | 10.7% | 4.8% | 3.9% | 2.6% | 2.6% | 1.4% | 0.35% | 0.19% |
| Sep 2026 | 46.9% | 17.2% | 11.5% | 9.4% | 5.1% | 3.4% | 2.3% | 2.3% | 1.3% | 0.31% | 0.21% |
How has the New York Puzzle Company and Wasgij comparison changed over the last 12 months?
3 findings
- Wasgij was ahead of New York Puzzle Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New York Puzzle Company’s share of searches among jigsaw puzzle brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Wasgij’s share of searches among jigsaw puzzle brands worldwide moved from 5.9% to 5.1%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for jigsaw puzzle brands worldwide in September 2026?
1 change

Estimated monthly branded searches for Wasgij worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using New York Puzzle Company’s and Wasgij’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New York Puzzle Company
1 branded search term
- new york puzzle company
Wasgij
1 branded search term
- wasgij
Other head-to-heads among jigsaw puzzle brands

Ravensburger vs Buffalo Games: compare search popularity
Ravensburger vs Clementoni: compare search popularity
Ravensburger vs White Mountain Puzzles: compare search popularity
Ravensburger vs Wasgij: compare search popularity
Buffalo Games vs Clementoni: compare search popularity
Buffalo Games vs White Mountain Puzzles: compare search popularity

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.