New York Puzzle Company vs White Mountain Puzzles:Which is searched more?
In September 2026, White Mountain Puzzles had more branded searches than New York Puzzle Company among jigsaw puzzle brands worldwide. White Mountain Puzzles had about 27,100 branded searches, while New York Puzzle Company had 6,600. White Mountain Puzzles made up 9.4% of all jigsaw puzzle brand searches we track, and New York Puzzle Company accounted for 2.3%. These are worldwide searches for English-language branded terms.
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Is New York Puzzle Company or White Mountain Puzzles more popular in search?
Compare the jigsaw puzzle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for White Mountain Puzzles, New York Puzzle Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ravensburger | Buffalo Games | Clementoni | White Mountain Puzzles | Wasgij | Cobble Hill | New York Puzzle Company | Springbok | Pomegranate | Gibsons | Holdson |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 13.2% | 16.1% | 10.8% | 5.9% | 3.9% | 2.1% | 2.6% | 0.94% | 0.33% | 0.19% |
| Nov 2025 | 44.4% | 8.9% | 20% | 10.9% | 6% | 4% | 2.2% | 2.2% | 0.97% | 0.22% | 0.16% |
| Dec 2025 | 45.5% | 7.5% | 20.3% | 9.2% | 7.5% | 4.1% | 2.2% | 2.2% | 1% | 0.24% | 0.18% |
| Jan 2026 | 39.6% | 17.8% | 14.5% | 9.7% | 6.5% | 5.3% | 1.9% | 2.9% | 1.3% | 0.31% | 0.14% |
| Feb 2026 | 49.2% | 4.4% | 14.8% | 12.1% | 6.6% | 5.4% | 2.4% | 3% | 1.6% | 0.36% | 0.18% |
| Mar 2026 | 50.7% | 5.6% | 15.2% | 10.2% | 6.8% | 4.5% | 2% | 3% | 1.4% | 0.38% | 0.18% |
| Apr 2026 | 48% | 7.9% | 14.4% | 11.8% | 6.5% | 4.3% | 1.9% | 2.9% | 1.6% | 0.44% | 0.21% |
| May 2026 | 48.2% | 9.7% | 14.5% | 11.9% | 5.3% | 3.5% | 2.4% | 2.4% | 1.6% | 0.39% | 0.21% |
| Jun 2026 | 50.7% | 6.8% | 12.5% | 15.2% | 4.6% | 3.7% | 2% | 2.5% | 1.3% | 0.41% | 0.27% |
| Jul 2026 | 49.8% | 6.7% | 15% | 12.3% | 5.5% | 3.7% | 2.4% | 2.4% | 1.6% | 0.4% | 0.22% |
| Aug 2026 | 53.3% | 7.1% | 13.1% | 10.7% | 4.8% | 3.9% | 2.6% | 2.6% | 1.4% | 0.35% | 0.19% |
| Sep 2026 | 46.9% | 17.2% | 11.5% | 9.4% | 5.1% | 3.4% | 2.3% | 2.3% | 1.3% | 0.31% | 0.21% |
How has the New York Puzzle Company and White Mountain Puzzles comparison changed over the last 12 months?
3 findings
- White Mountain Puzzles was ahead of New York Puzzle Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New York Puzzle Company’s share of searches among jigsaw puzzle brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, White Mountain Puzzles’ share of searches among jigsaw puzzle brands worldwide moved from 10.8% to 9.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for jigsaw puzzle brands worldwide in September 2026?
2 changes
In September 2026, Buffalo Games overtook Clementoni and White Mountain Puzzles to rank 2nd among jigsaw puzzle brands worldwide, with 17.2% of the searches.
In September 2026, White Mountain Puzzles lost share of searches among jigsaw puzzle brands worldwide, from 10.7% to 9.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using New York Puzzle Company’s and White Mountain Puzzles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New York Puzzle Company
1 branded search term
- new york puzzle company
White Mountain Puzzles
1 branded search term
- white mountain puzzles
Other head-to-heads among jigsaw puzzle brands
Ravensburger vs Buffalo Games: compare search popularity
Ravensburger vs Clementoni: compare search popularity- Ravensburger vs White Mountain Puzzles: compare search popularity
Ravensburger vs Wasgij: compare search popularity- Buffalo Games vs Clementoni: compare search popularity
- Buffalo Games vs White Mountain Puzzles: compare search popularity
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