Buffalo Games vs Gibsons:Which is more popular by branded search?
In August 2026, Buffalo Games had more branded searches than Gibsons among jigsaw puzzles worldwide. Buffalo Games was estimated to have 18.1K branded searches compared to Gibsons’ 880, and held a 0.19% Share of Search versus Gibsons’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Buffalo Games or Gibsons?
Compare the jigsaw puzzles people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Buffalo Games, Gibsons. The figures are in the table below the chart.
View monthly share of search table
| Month | Jumbo | Ravensburger | Clementoni | Buffalo Games | Wasgij | Gibsons |
|---|---|---|---|---|---|---|
| Oct 2025 | 97.4% | 1.4% | 0.53% | 0.43% | 0.19% | 0.01% |
| Nov 2025 | 96.2% | 2.1% | 0.95% | 0.43% | 0.29% | 0.01% |
| Dec 2025 | 96.2% | 2.1% | 0.95% | 0.35% | 0.35% | 0.01% |
| Jan 2026 | 95.8% | 2.1% | 0.77% | 0.95% | 0.35% | 0.02% |
| Feb 2026 | 97.3% | 1.8% | 0.53% | 0.16% | 0.24% | 0.01% |
| Mar 2026 | 97.8% | 1.4% | 0.43% | 0.16% | 0.19% | 0.01% |
| Apr 2026 | 98.1% | 1.2% | 0.36% | 0.19% | 0.16% | 0.01% |
| May 2026 | 98.1% | 1.2% | 0.36% | 0.24% | 0.13% | <0.01% |
| Jun 2026 | 98.3% | 1.2% | 0.29% | 0.16% | 0.11% | <0.01% |
| Jul 2026 | 98.2% | 1.2% | 0.36% | 0.16% | 0.13% | <0.01% |
| Aug 2026 | 97.9% | 1.4% | 0.35% | 0.19% | 0.13% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Buffalo Games and Gibsons comparison changed over the last 12 months?
3 findings
- Buffalo Games was ahead of Gibsons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Buffalo Games’ estimated Share of Search among jigsaw puzzles worldwide moved from 0.43% to 0.19%, and its estimated monthly branded searches moved from 40.5K to 18.1K.
- Across the 11 months ending August 2026, Gibsons’ estimated Share of Search among jigsaw puzzles worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for jigsaw puzzles worldwide in August 2026?
2 changes
Estimated monthly branded searches for Buffalo Games worldwide fell 55.3% over 11 measured months, from 40.5K to 18.1K in August 2026.
Estimated monthly branded searches for Gibsons worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Buffalo Games’ and Gibsons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buffalo Games
1 branded search term
- buffalo games
Gibsons
1 branded search term
- gibsons games
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.