Brandwave

Buffalo Games vs White Mountain Puzzles:Which is searched more?

In September 2026, Buffalo Games had more branded searches than White Mountain Puzzles among jigsaw puzzle brands worldwide. Buffalo Games had about 49,500 branded searches, while White Mountain Puzzles had 27,100. Buffalo Games made up 17.2% of all jigsaw puzzle brand searches we track, and White Mountain Puzzles accounted for 9.4%. These are worldwide searches for English-language branded terms.

Share of searches among jigsaw puzzle brands worldwide in September 2026Is Buffalo Games or White Mountain Puzzles more popular in search?
Buffalo Games17.2%49.5K searches
vs
White Mountain Puzzles9.4%27.1K searches

Follow Buffalo Games vs White Mountain Puzzles and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Buffalo Games or White Mountain Puzzles more popular in search?

Compare the jigsaw puzzle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Buffalo Games and White Mountain Puzzles among jigsaw puzzle brands worldwide, by month

Share of searches by month for Buffalo Games, White Mountain Puzzles. The figures are in the table below the chart.

View monthly share of searches table
MonthRavensburgerBuffalo GamesClementoniWhite Mountain PuzzlesWasgijCobble HillNew York Puzzle CompanySpringbokPomegranateGibsonsHoldson
Oct 202543.9%13.2%16.1%10.8%5.9%3.9%2.1%2.6%0.94%0.33%0.19%
Nov 202544.4%8.9%20%10.9%6%4%2.2%2.2%0.97%0.22%0.16%
Dec 202545.5%7.5%20.3%9.2%7.5%4.1%2.2%2.2%1%0.24%0.18%
Jan 202639.6%17.8%14.5%9.7%6.5%5.3%1.9%2.9%1.3%0.31%0.14%
Feb 202649.2%4.4%14.8%12.1%6.6%5.4%2.4%3%1.6%0.36%0.18%
Mar 202650.7%5.6%15.2%10.2%6.8%4.5%2%3%1.4%0.38%0.18%
Apr 202648%7.9%14.4%11.8%6.5%4.3%1.9%2.9%1.6%0.44%0.21%
May 202648.2%9.7%14.5%11.9%5.3%3.5%2.4%2.4%1.6%0.39%0.21%
Jun 202650.7%6.8%12.5%15.2%4.6%3.7%2%2.5%1.3%0.41%0.27%
Jul 202649.8%6.7%15%12.3%5.5%3.7%2.4%2.4%1.6%0.4%0.22%
Aug 202653.3%7.1%13.1%10.7%4.8%3.9%2.6%2.6%1.4%0.35%0.19%
Sep 202646.9%17.2%11.5%9.4%5.1%3.4%2.3%2.3%1.3%0.31%0.21%

How has the Buffalo Games and White Mountain Puzzles comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: White Mountain Puzzles took it in November 2025, Buffalo Games took it in January 2026, White Mountain Puzzles took it in February 2026, Buffalo Games took it in September 2026.
  • Across the 12 months ending September 2026, Buffalo Games’ share of searches among jigsaw puzzle brands worldwide moved from 13.2% to 17.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, White Mountain Puzzles’ share of searches among jigsaw puzzle brands worldwide moved from 10.8% to 9.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for jigsaw puzzle brands worldwide in September 2026?

2 changes
  1. In September 2026, Buffalo Games overtook Clementoni and White Mountain Puzzles to rank 2nd among jigsaw puzzle brands worldwide, with 17.2% of the searches.

  2. In September 2026, White Mountain Puzzles lost share of searches among jigsaw puzzle brands worldwide, from 10.7% to 9.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Buffalo Games’ and White Mountain Puzzles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buffalo Games

1 branded search term

  • buffalo games

White Mountain Puzzles

1 branded search term

  • white mountain puzzles

How the Brand Demand Index is measured

Other head-to-heads among jigsaw puzzle brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.