Fantasy Flight vs Hasbro:Which is more popular by branded search?

Name: Fantasy Flight vs Hasbro: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Hasbro had more branded searches than Fantasy Flight among board game publishers worldwide. Hasbro was estimated to have 201K branded searches compared to Fantasy Flight’s 135K, and held a 36.1% Share of Search versus Fantasy Flight’s 24.2%. These are worldwide searches for English-language branded terms.

Share of Search among board game publishers worldwide in August 2026Which is more popular in search, Fantasy Flight or Hasbro?

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Which is more popular in search, Fantasy Flight or Hasbro?

Compare the board game publishers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fantasy Flight and Hasbro among board game publishers worldwide, by month

Month	Hasbro	Fantasy Flight	Ravensburger	Asmodee	Stonemaier	Z-Man Games
Oct 2025	35.5%	23.9%	23.9%	13.1%	3.2%	0.51%
Nov 2025	31.3%	21%	31.3%	14.1%	1.9%	0.56%
Dec 2025	31%	16.9%	37.9%	11.4%	2.3%	0.55%
Jan 2026	33.2%	22.3%	27.2%	12.2%	4.5%	0.59%
Feb 2026	38.5%	21.1%	25.9%	11.6%	2.3%	0.69%
Mar 2026	36%	24.2%	24.2%	13.3%	1.8%	0.52%
Apr 2026	37.8%	25.4%	20.7%	13.9%	1.9%	0.45%
May 2026	37.6%	25.3%	20.6%	13.8%	2.3%	0.45%
Jun 2026	40.7%	22.3%	22.3%	12.3%	2%	0.49%
Jul 2026	42.3%	23.2%	18.9%	12.7%	2.5%	0.33%
Aug 2026	36.1%	24.2%	24.2%	13.3%	1.8%	0.34%
Sep 2026	—	—	—	—	—	—

How has the Fantasy Flight and Hasbro comparison changed over the last 12 months?

3 findings

Hasbro was ahead of Fantasy Flight in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Fantasy Flight’s estimated Share of Search among board game publishers worldwide moved from 23.9% to 24.2%, and its estimated monthly branded searches held steady at 135K.
Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among board game publishers worldwide moved from 35.5% to 36.1%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for board game publishers worldwide in August 2026?

2 changes

In August 2026, Fantasy Flight gained estimated Share of Search among board game publishers worldwide, from 23.2% to 24.2%.
In August 2026, Hasbro lost estimated Share of Search among board game publishers worldwide, from 42.3% to 36.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Fantasy Flight’s and Hasbro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.