Brandwave

How popular isAsmodee in search?

In August 2026, there were an estimated 74K branded searches for Asmodee worldwide which held steady over the last 11 months. Asmodee holds 3.3% estimated Share of Search among board game brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Barbie81.6%
  2. Hasbro9%
  3. Ravensburger6%
  4. Asmodee3.3%
  5. Z-Man Games0.08%
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Where does Asmodee compete?

Asmodee is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Board game brands4th of 53.3%Shown below
Board game publishers4th of 613.3%Show ranking

Which board game brands compete with Asmodee?

Asmodee against board game brands worldwide, by month

Share of Search by month for Barbie, Hasbro, Ravensburger, Asmodee. The figures are in the table below the chart.

View monthly share of search table
MonthBarbieHasbroRavensburgerAsmodeeZ-Man Games
Oct 202584.4%7.6%5.1%2.8%0.11%
Nov 202581.9%7.3%7.3%3.3%0.13%
Dec 202583.9%6.2%7.5%2.3%0.11%
Jan 202683.5%7.5%6.1%2.8%0.13%
Feb 202682.1%9%6.1%2.7%0.16%
Mar 202684.4%7.6%5.1%2.8%0.11%
Apr 202685.3%7.7%4.2%2.8%0.09%
May 202682.5%9.1%5%3.3%0.11%
Jun 202683%9.1%5%2.7%0.11%
Jul 202680.9%10.9%4.9%3.3%0.08%
Aug 202681.6%9%6%3.3%0.08%
Sep 2026—————

  1. 1.Barbie

    81.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Hasbro

    9%

    Held 2nd. 201K estimated branded searches, -18.3% vs prior month. Share -1.9 points.

  3. 3.Ravensburger

    6%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  4. 4.Asmodee

    3.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Z-Man Games

    0.08%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Asmodee and its closest rivals

How has branded search demand for Asmodee changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Asmodee worldwide held steady at 74K.
  • Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game brands worldwide increased from 2.8% to 3.3%.
  • Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game brands worldwide peaked at 3.3% in May 2026 and was lowest at 2.3% in December 2025.

How did search popularity change for board game brands worldwide in August 2026?

  1. In August 2026, Ravensburger gained estimated Share of Search among board game brands worldwide, from 4.9% to 6%.

  2. In August 2026, Barbie gained estimated Share of Search among board game brands worldwide, from 80.9% to 81.6%.

  3. In August 2026, Hasbro lost estimated Share of Search among board game brands worldwide, from 10.9% to 9%.

  4. Estimated monthly branded searches for Z-Man Games worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

How is Asmodee measured?

Brandwave collects information about searches that people make online using Asmodee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • asmodee

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How the Brand Demand Index is measured

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