Asmodee vs Hasbro:Which is searched more?
In August 2026, Hasbro had more branded searches than Asmodee among board game publishers worldwide. Hasbro was estimated to have 201K branded searches compared to Asmodee’s 74K, and held a 29.1% Share of Search versus Asmodee’s 10.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Asmodee or Hasbro?
Compare the board game publishers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hasbro, Asmodee. The figures are in the table below the chart.
View monthly share of search table
| Month | Hasbro | Asmodee |
|---|---|---|
| Oct 2025 | 28.7% | 10.6% |
| Nov 2025 | 25.8% | 11.6% |
| Dec 2025 | 26.5% | 9.7% |
| Jan 2026 | 27.1% | 10% |
| Feb 2026 | 31.8% | 9.6% |
| Mar 2026 | 29% | 10.7% |
| Apr 2026 | 30.1% | 11.1% |
| May 2026 | 30% | 11.1% |
| Jun 2026 | 33.3% | 10% |
| Jul 2026 | 34.3% | 10.3% |
| Aug 2026 | 29.1% | 10.7% |
| Sep 2026 | — | — |
How has the Asmodee and Hasbro comparison changed over the last 12 months?
3 findings
- Hasbro was ahead of Asmodee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game publishers worldwide moved from 10.6% to 10.7%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among board game publishers worldwide moved from 28.7% to 29.1%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for board game publishers worldwide in August 2026?
1 change
In August 2026, Hasbro lost estimated Share of Search among board game publishers worldwide, from 34.3% to 29.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Asmodee’s and Hasbro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.