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Board game publishers:Which brands are most popular in search?

In August 2026, Hasbro was the most searched among board game publishers worldwide, with an estimated 201K branded searches and 36.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hasbro36.1%
  2. Fantasy Flight24.2%
  3. Ravensburger24.2%
  4. Asmodee13.3%
  5. Stonemaier1.8%
  6. Z-Man Games0.34%

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Share of SearchLeaderboard

Compare the board game publishers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among board game publishers worldwide, by month

Share of Search by month for Hasbro, Fantasy Flight, Ravensburger, Asmodee. The figures are in the table below the chart.

View monthly share of search table
MonthHasbroFantasy FlightRavensburgerAsmodeeStonemaierZ-Man Games
Oct 202535.5%23.9%23.9%13.1%3.2%0.51%
Nov 202531.3%21%31.3%14.1%1.9%0.56%
Dec 202531%16.9%37.9%11.4%2.3%0.55%
Jan 202633.2%22.3%27.2%12.2%4.5%0.59%
Feb 202638.5%21.1%25.9%11.6%2.3%0.69%
Mar 202636%24.2%24.2%13.3%1.8%0.52%
Apr 202637.8%25.4%20.7%13.9%1.9%0.45%
May 202637.6%25.3%20.6%13.8%2.3%0.45%
Jun 202640.7%22.3%22.3%12.3%2%0.49%
Jul 202642.3%23.2%18.9%12.7%2.5%0.33%
Aug 202636.1%24.2%24.2%13.3%1.8%0.34%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Hasbro

    36.1%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -6.2 points.

  2. 2.Fantasy Flight

    24.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Ravensburger

    24.2%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +5.3 points.

  4. 4.Asmodee

    13.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Stonemaier

    1.8%

    Held 5th. 9.9K estimated branded searches, -33.1% vs prior month. Share -0.8 points.

  6. 6.Z-Man Games

    0.34%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among board game publishers worldwide?

In August 2026, Hasbro was the most searched among board game publishers worldwide, with an estimated 201K branded searches and 36.1% estimated Share of Search within this set. Fantasy Flight is in 2nd place, 11.9 percentage points behind at 24.2% Share of Search.

Global board game publishers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hasbro35.5% → 36.1%42.3%Jul 202631%Dec 20251st
Fantasy Flight23.9% → 24.2%25.4%Apr 202616.9%Dec 20252nd
Ravensburger23.9% → 24.2%37.9%Dec 202518.9%Jul 20263rd
Asmodee13.1% → 13.3%14.1%Nov 202511.4%Dec 20254th
Stonemaier3.2% → 1.8%4.5%Jan 20261.8%Mar 20265th
Z-Man Games0.51% → 0.34%0.69%Feb 20260.33%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among board game publishers worldwide increased from 35.5% to 36.1%.
  • Across the 11 months ending August 2026, Stonemaier’s estimated Share of Search among board game publishers worldwide decreased from 3.2% to 1.8%.
  • Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among board game publishers worldwide peaked at 42.3% in July 2026 and was lowest at 31% in December 2025.
  • Across the 11 months ending August 2026, Fantasy Flight’s estimated Share of Search among board game publishers worldwide peaked at 25.4% in April 2026 and was lowest at 16.9% in December 2025.
  • Across the 11 months ending August 2026, Ravensburger’s estimated Share of Search among board game publishers worldwide peaked at 37.9% in December 2025 and was lowest at 18.9% in July 2026.
  • Across the 11 months ending August 2026, Asmodee’s estimated Share of Search among board game publishers worldwide peaked at 14.1% in November 2025 and was lowest at 11.4% in December 2025.
  • Across the 11 months ending August 2026, Stonemaier’s estimated Share of Search among board game publishers worldwide peaked at 4.5% in January 2026 and was lowest at 1.8% in March 2026.
  • Across the 11 months ending August 2026, Fantasy Flight, Ravensburger, Asmodee and Z-Man Games held steady: their estimated Share of Search among board game publishers worldwide each moved less than 0.5 percentage points.

How did search popularity change for board game publishers worldwide in August 2026?

  1. In August 2026, Ravensburger gained estimated Share of Search among board game publishers worldwide, from 18.9% to 24.2%.

  2. In August 2026, Fantasy Flight gained estimated Share of Search among board game publishers worldwide, from 23.2% to 24.2%.

  3. In August 2026, Asmodee gained estimated Share of Search among board game publishers worldwide, from 12.7% to 13.3%.

  4. In August 2026, Hasbro lost estimated Share of Search among board game publishers worldwide, from 42.3% to 36.1%.

  5. In August 2026, Stonemaier lost estimated Share of Search among board game publishers worldwide, from 2.5% to 1.8%.

  6. Estimated monthly branded searches for Z-Man Games worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

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