Brandwave

How popular isHasbro in search?

In August 2026, there were an estimated 201K branded searches for Hasbro worldwide which held steady over the last 11 months. Hasbro holds 6.5% estimated Share of Search among action figure brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Barbie59.2%
  2. Funko17.8%
  3. Bandai11.9%
  4. Hasbro6.5%
  5. NECA2.9%
  6. McFarlane1.6%
Hasbro website (opens in a new tab)

Follow Hasbro and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which action figure brands compete with Hasbro?

Hasbro against action figure brands worldwide, by month

Share of Search by month for Barbie, Funko, Bandai, Hasbro, NECA. The figures are in the table below the chart.

View monthly share of search table
MonthBarbieFunkoBandaiHasbroNECAMcFarlane
Oct 202564.5%19.4%5.8%5.8%3.2%1.4%
Nov 202558.4%26.1%6.4%5.2%2.9%1.1%
Dec 202563.7%23.2%4.7%4.7%2.6%1.2%
Jan 202660.7%22.3%6.7%5.4%2.5%2.5%
Feb 202662.6%18.8%6.9%6.9%3.1%1.7%
Mar 202665.7%16.1%7.2%5.9%3.2%1.8%
Apr 202668.1%13.7%7.5%6.1%2.8%1.8%
May 202661.5%18.5%8.3%6.7%3%2%
Jun 202664%15.7%8.6%7%3.2%1.4%
Jul 202659.9%14.7%12.1%8.1%3.6%1.6%
Aug 202659.2%17.8%11.9%6.5%2.9%1.6%
Sep 2026——————

  1. 1.Barbie

    59.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Funko

    17.8%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +3.1 points.

  3. 3.Bandai

    11.9%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Hasbro

    6.5%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.5 points.

  5. 5.NECA

    2.9%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.

  6. 6.McFarlane

    1.6%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hasbro and its closest rivals

How has branded search demand for Hasbro changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hasbro worldwide held steady at 201K.
  • Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among action figure brands worldwide increased from 5.8% to 6.5%.
  • Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among action figure brands worldwide peaked at 8.1% in July 2026 and was lowest at 4.7% in December 2025.

How did search popularity change for action figure brands worldwide in August 2026?

  1. In August 2026, Funko gained estimated Share of Search among action figure brands worldwide, from 14.7% to 17.8%.

  2. In August 2026, Hasbro lost estimated Share of Search among action figure brands worldwide, from 8.1% to 6.5%.

  3. In August 2026, Barbie lost estimated Share of Search among action figure brands worldwide, from 59.9% to 59.2%.

  4. In August 2026, NECA lost estimated Share of Search among action figure brands worldwide, from 3.6% to 2.9%.

  5. Estimated monthly branded searches for Bandai worldwide rose 83.1% over 11 measured months, from 201K to 368K in August 2026.

Where does Hasbro compete?

Hasbro is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Toy brands4th of 61.4%Show ranking
Action figure brands4th of 66.5%Shown above
Board game brands2nd of 59%Show ranking
Board game publishers1st of 636.1%Show ranking

How is Hasbro measured?

Brandwave collects information about searches that people make online using Hasbro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hasbro

Do you work for Hasbro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hasbro your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free