Hasbro vs Z-Man Games:Which is more popular by branded search?
In August 2026, Hasbro had more branded searches than Z-Man Games among board game publishers worldwide. Hasbro was estimated to have 201K branded searches compared to Z-Man Games’ 1.9K, and held a 36.1% Share of Search versus Z-Man Games’ 0.34%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hasbro or Z-Man Games?
Compare the board game publishers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hasbro, Z-Man Games. The figures are in the table below the chart.
View monthly share of search table
| Month | Hasbro | Fantasy Flight | Ravensburger | Asmodee | Stonemaier | Z-Man Games |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 23.9% | 23.9% | 13.1% | 3.2% | 0.51% |
| Nov 2025 | 31.3% | 21% | 31.3% | 14.1% | 1.9% | 0.56% |
| Dec 2025 | 31% | 16.9% | 37.9% | 11.4% | 2.3% | 0.55% |
| Jan 2026 | 33.2% | 22.3% | 27.2% | 12.2% | 4.5% | 0.59% |
| Feb 2026 | 38.5% | 21.1% | 25.9% | 11.6% | 2.3% | 0.69% |
| Mar 2026 | 36% | 24.2% | 24.2% | 13.3% | 1.8% | 0.52% |
| Apr 2026 | 37.8% | 25.4% | 20.7% | 13.9% | 1.9% | 0.45% |
| May 2026 | 37.6% | 25.3% | 20.6% | 13.8% | 2.3% | 0.45% |
| Jun 2026 | 40.7% | 22.3% | 22.3% | 12.3% | 2% | 0.49% |
| Jul 2026 | 42.3% | 23.2% | 18.9% | 12.7% | 2.5% | 0.33% |
| Aug 2026 | 36.1% | 24.2% | 24.2% | 13.3% | 1.8% | 0.34% |
| Sep 2026 | — | — | — | — | — | — |
How has the Hasbro and Z-Man Games comparison changed over the last 12 months?
3 findings
- Hasbro was ahead of Z-Man Games in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hasbro’s estimated Share of Search among board game publishers worldwide moved from 35.5% to 36.1%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Z-Man Games’ estimated Share of Search among board game publishers worldwide moved from 0.51% to 0.34%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for board game publishers worldwide in August 2026?
2 changes
In August 2026, Hasbro lost estimated Share of Search among board game publishers worldwide, from 42.3% to 36.1%.
Estimated monthly branded searches for Z-Man Games worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hasbro’s and Z-Man Games’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hasbro
1 branded search term
- hasbro
Z-Man Games
1 branded search term
- z man games
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.