How popular isHalo in search?
In September 2026, there were an estimated 14.8K branded searches for Halo worldwide which held steady over the last 12 months. Halo holds 1.7% estimated Share of Search among wireless fence brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Halo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wireless fence brands | 3rd of 3 | 1.7% | Shown below |
| Baby swaddles | 3rd of 6 | 4.6% | Show ranking |
| Baby swaddle brands | 3rd of 6 | 11.4% | Show ranking |
| Baby sleepwear brands | 3rd of 4 | 11.7% | Show ranking |
| Bed rail brands | 3rd of 4 | 21.6% | Show ranking |
Which wireless fence brands compete with Halo?
Share of Search by month for SportDOG, PetSafe, Halo. The figures are in the table below the chart.
View monthly share of search table
| Month | SportDOG | PetSafe | Halo |
|---|---|---|---|
| Oct 2025 | 91.3% | 6.7% | 2% |
| Nov 2025 | 91.6% | 6.7% | 1.6% |
| Dec 2025 | 91.5% | 6.9% | 1.6% |
| Jan 2026 | 93.9% | 4.7% | 1.4% |
| Feb 2026 | 93.6% | 5% | 1.4% |
| Mar 2026 | 91.2% | 7.2% | 1.6% |
| Apr 2026 | 92.4% | 5.9% | 1.7% |
| May 2026 | 93.3% | 5.3% | 1.4% |
| Jun 2026 | 94.4% | 4.5% | 1.1% |
| Jul 2026 | 94.1% | 4.8% | 1.1% |
| Aug 2026 | 93.5% | 5.2% | 1.4% |
| Sep 2026 | 92.7% | 5.6% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.7% | 823K | -17.7% | -0.7 points | |
| 2, held 2nd | 5.6% | 49.7K | -10.1% | +0.4 points | |
| 3, held 3rd | 1.7% | 14.8K | 0% | +0.3 points |
Compare search popularity between Halo and its closest rivals
How has branded search demand for Halo changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Halo worldwide held steady at 14.8K.
- Across the 12 months ending September 2026, Halo’s estimated Share of Search among wireless fence brands worldwide held steady, from 2% to 1.7%.
How did search popularity change for wireless fence brands worldwide in September 2026?
2 changes
In September 2026, SportDOG lost estimated Share of Search among wireless fence brands worldwide, from 93.5% to 92.7%.
PetSafe’s estimated Share of Search among wireless fence brands worldwide has gained ground for 3 months in a row, from 4.5% to 5.6% in September 2026.
How is Halo measured?
Brandwave collects information about searches that people make online using Halo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- halo swaddle
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Is Halo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.