How popular isFrench's in search?
In September 2026, there were an estimated 823K branded searches for French's worldwide which held steady over the last 12 months. French's holds 68.1% estimated Share of Search among condiments worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
French's68.1%
Heinz13.7%
Hellmann's10.8%
Kikkoman5%Nando's1.8%
Maille0.55%
Follow French's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does French's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Condiments | 1st of 6 | 68.1% | Shown below |
| Ketchup brands | 1st of 6 | 71.8% | Show ranking |
| Mustard brands | 1st of 6 | 75.4% | Show ranking |
Which condiments compete with French's?
Share of Search by month for French's, Heinz, Hellmann's, Kikkoman. The figures are in the table below the chart.
View monthly share of search table
| Month | French's | Heinz | Hellmann's | Kikkoman | Nando's | Maille |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 15.8% | 12% | 4.8% | 2.1% | 0.43% |
| Nov 2025 | 67.8% | 13.6% | 10.9% | 5% | 2.2% | 0.45% |
| Dec 2025 | 68.4% | 11.2% | 12.9% | 5% | 1.8% | 0.55% |
| Jan 2026 | 67% | 13.4% | 11.3% | 6% | 1.8% | 0.54% |
| Feb 2026 | 69% | 11.3% | 11.1% | 6.2% | 1.9% | 0.45% |
| Mar 2026 | 66.2% | 13.3% | 13.3% | 4.9% | 1.8% | 0.53% |
| Apr 2026 | 66.5% | 13.3% | 13% | 4.9% | 1.8% | 0.53% |
| May 2026 | 67% | 13.4% | 12.4% | 4.9% | 1.8% | 0.54% |
| Jun 2026 | 67.8% | 13.6% | 11.4% | 5% | 1.8% | 0.44% |
| Jul 2026 | 68.5% | 11.2% | 12.9% | 5% | 1.8% | 0.45% |
| Aug 2026 | 67.9% | 13.6% | 11.2% | 5% | 1.8% | 0.45% |
| Sep 2026 | 68.1% | 13.7% | 10.8% | 5% | 1.8% | 0.55% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.1% | 823K | 0% | +0.2 points | |
| 2, held 2nd | 13.7% | 165K | 0% | 0 points | |
| 3, held 3rd | 10.8% | 131K | -3.6% | -0.4 points | |
| 4, held 4th | 5% | 60.5K | 0% | 0 points | |
| 5, held 5th | 1.8% | 22.2K | 0% | 0 points | |
| 6, held 6th | 0.55% | 6.6K | +22.2% | +0.1 points |
1.
French's68.1%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Heinz13.7%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
10.8%
Held 3rd. 131K estimated branded searches, -3.6% vs prior month. Share -0.4 points.
4.
Kikkoman5%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.
1.8%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Maille0.55%
Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare search popularity between French's and its closest rivals
How has branded search demand for French's changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for French's worldwide held steady at 823K.
- Across the 12 months ending September 2026, French's’ estimated Share of Search among condiments worldwide increased from 64.9% to 68.1%.
- Across the 12 months ending September 2026, French's’ estimated Share of Search among condiments worldwide peaked at 69% in February 2026 and was lowest at 64.9% in October 2025.
How did search popularity change for condiments worldwide in September 2026?
4 changes
Estimated monthly branded searches for Maille worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for Nando's worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
Estimated monthly branded searches for Heinz worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Estimated monthly branded searches for Hellmann's worldwide fell 13.9% over 12 measured months, from 152K to 131K in September 2026.
How is French's measured?
Brandwave collects information about searches that people make online using French's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- french's
Do you work for French's? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is French's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.