How popular isFerplast in search?
In August 2026, there were an estimated 14.8K branded searches for Ferplast worldwide which is down 18.2% over the last 11 months. Ferplast holds 12.2% estimated Share of Search among small pet cages worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Living World33.3%
Savic27.2%
PawHut22.3%
Ferplast12.2%- Kaytee3.6%
MidWest Homes for Pets1.3%
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Which small pet cages compete with Ferplast?
Share of Search by month for Living World, Savic, PawHut, Ferplast, Kaytee. The figures are in the table below the chart.
View monthly share of search table
| Month | Living World | Savic | PawHut | Ferplast | Kaytee | MidWest Homes for Pets |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 29.6% | 19.9% | 16.2% | 3.2% | 1.4% |
| Nov 2025 | 29.6% | 29.6% | 19.9% | 16.2% | 3.2% | 1.4% |
| Dec 2025 | 37.4% | 30.6% | 16.8% | 11.2% | 2.7% | 1.2% |
| Jan 2026 | 37.2% | 20.4% | 20.4% | 16.6% | 4% | 1.5% |
| Feb 2026 | 31.4% | 25.7% | 21.1% | 17.2% | 3.4% | 1.2% |
| Mar 2026 | 34.1% | 22.8% | 22.8% | 15.2% | 3.7% | 1.3% |
| Apr 2026 | 33.3% | 27.2% | 22.3% | 12.2% | 3.6% | 1.3% |
| May 2026 | 35.1% | 23.5% | 23.5% | 12.8% | 3.8% | 1.4% |
| Jun 2026 | 45.1% | 16.5% | 20.2% | 13.5% | 3.3% | 1.5% |
| Jul 2026 | 38% | 17% | 25.4% | 13.9% | 4.1% | 1.5% |
| Aug 2026 | 33.3% | 27.2% | 22.3% | 12.2% | 3.6% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.3% | 40.5K | 0% | -4.7 points | |
| 2, moved from 3rd to 2nd | 27.2% | 33.1K | +82.9% | +10.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.3% | 27.1K | 0% | -3.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.2% | 14.8K | 0% | -1.7 points | |
| 5, held 5th | 3.6% | 4.4K | 0% | -0.5 points | |
| 6, held 6th | 1.3% | 1.6K | 0% | -0.2 points |
33.3%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -4.7 points.
2.
Savic27.2%
Moved from 3rd to 2nd. 33.1K estimated branded searches, +82.9% vs prior month. Share +10.2 points.
3.
PawHut22.3%
Moved from 2nd to 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -3.1 points.
4.
Ferplast12.2%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -1.7 points.
5.Kaytee
3.6%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.5 points.
1.3%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Ferplast and its closest rivals
How has branded search demand for Ferplast changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ferplast worldwide fell from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Ferplast’s estimated Share of Search among small pet cages worldwide decreased from 16.2% to 12.2%.
- Across the 11 months ending August 2026, Ferplast’s estimated Share of Search among small pet cages worldwide peaked at 17.2% in February 2026 and was lowest at 11.2% in December 2025.
How did search popularity change for small pet cages worldwide in August 2026?
5 changes

In August 2026, Savic overtook PawHut to rank 2nd among small pet cages worldwide, at 27.2%.
In August 2026, Living World lost estimated Share of Search among small pet cages worldwide, from 38% to 33.3%.

In August 2026, PawHut lost estimated Share of Search among small pet cages worldwide, from 25.4% to 22.3%.

In August 2026, Ferplast lost estimated Share of Search among small pet cages worldwide, from 13.9% to 12.2%.
In August 2026, Kaytee lost estimated Share of Search among small pet cages worldwide, from 4.1% to 3.6%.
Where does Ferplast compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bird cages | 5th of 6 | 1.6% | Show ranking |
| Dog crate brands | 4th of 6 | 8.1% | Show ranking |
| Small pet cages | 4th of 6 | 12.2% | Shown above |
How is Ferplast measured?
Brandwave collects information about searches that people make online using Ferplast’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ferplast
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Is Ferplast your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.