Brandwave

Ferplast vs Living World:Which is more popular by branded search?

In August 2026, Living World had more branded searches than Ferplast among bird cages worldwide. Living World was estimated to have 40.5K branded searches compared to Ferplast’s 14.8K, and held a 4.3% Share of Search versus Ferplast’s 1.6%. These are worldwide searches for English-language branded terms.

Share of Search among bird cages worldwide in August 2026Which is more popular in search, Ferplast or Living World?
Ferplast1.6%14.8K searches
vs
Living World4.3%40.5K searches

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Which is more popular in search, Ferplast or Living World?

Compare the bird cages people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ferplast and Living World among bird cages worldwide, by month

Share of Search by month for Living World, Ferplast. The figures are in the table below the chart.

View monthly share of search table
MonthVisionLiving WorldPawHutYaheetechFerplastPrevue
Oct 202588.5%3.6%2.4%2.9%1.9%0.71%
Nov 202588.6%3.6%2.4%2.9%1.9%0.58%
Dec 202586.2%5.2%2.3%4.2%1.6%0.46%
Jan 202687.8%4.3%2.4%2.9%1.9%0.7%
Feb 202686.8%4.3%2.9%2.9%2.3%0.85%
Mar 202687.8%4.3%2.9%2.4%1.9%0.7%
Apr 202685.8%5.2%3.5%2.8%1.9%0.84%
May 202685.4%5.1%3.4%3.4%1.9%0.69%
Jun 202685.6%6.3%2.8%2.8%1.9%0.56%
Jul 202688.3%4.3%2.9%2.4%1.6%0.47%
Aug 202688.3%4.3%2.9%2.4%1.6%0.47%
Sep 2026——————

How has the Ferplast and Living World comparison changed over the last 12 months?

  • Living World was ahead of Ferplast in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Ferplast’s estimated Share of Search among bird cages worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 11 months ending August 2026, Living World’s estimated Share of Search among bird cages worldwide moved from 3.6% to 4.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for bird cages worldwide in August 2026?

  1. Estimated monthly branded searches for Living World worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  2. Estimated monthly branded searches for Ferplast worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ferplast’s and Living World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ferplast

1 branded search term

  • ferplast

Living World

1 branded search term

  • living world

How the Brand Demand Index is measured

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