Brandwave

How popular isExcalidraw?

In September 2026, people searched for Excalidraw by name about 823,000 times worldwide, a 49.6% increase from the previous year. These searches made up 14.1% of all global online whiteboard platform searches, placing Excalidraw third out of nine platforms. When we asked both ChatGPT and Google AI Overviews about online whiteboard platforms, Excalidraw appeared in four of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Excalidraw is the third most searched of 9 competitors and the fifth most recommended in AI answers.

  1. draw.ioShare of searches 39.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MiroShare of searches 32.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. ExcalidrawShare of searches 14.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. LucidchartShare of searches 9.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. FigJamShare of searches 3.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+4 more

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Top online whiteboard platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Excalidraw was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Excalidraw is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miro1st
  2. FigJam2nd
  3. Microsoft Whiteboard3rd
  4. Mural4th
  5. Excalidraw5th
  6. Lucidspark6th
  7. Lucidchart7th
  8. draw.io–
  9. Whimsical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FigJam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Whiteboard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Excalidraw4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mural3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucidchart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucidspark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • draw.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whimsical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online whiteboard platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which online whiteboard platforms compete with Excalidraw?

Excalidraw against online whiteboard platforms worldwide, by month

Share of searches by month for draw.io, Miro, Excalidraw, Lucidchart, FigJam. The figures are in the table below the chart.

View monthly share of searches table
Monthdraw.ioMiroExcalidrawLucidchartFigJamMicrosoft WhiteboardLucidsparkMuralWhimsical
Oct 202536.5%36.6%8.8%13.1%2.7%1.8%0.54%0.05%<0.01%
Nov 202540.3%33.1%9.7%11.8%3%1.6%0.49%0.05%<0.01%
Dec 202539.9%33%11.8%9.6%3.6%1.6%0.48%0.04%<0.01%
Jan 202639.7%33%11.7%9.6%3.6%1.9%0.48%0.05%<0.01%
Feb 202639.4%32.9%11.6%11.6%2.4%1.6%0.39%0.05%<0.01%
Mar 202639.7%32.6%11.7%11.7%2.4%1.6%0.39%0.04%<0.01%
Apr 202640%32.8%11.8%11.8%2%1.3%0.32%0.05%<0.01%
May 202643.4%29.4%12.8%10.5%2.2%1.4%0.29%0.04%<0.01%
Jun 202639.3%32.4%14.2%9.5%2.9%1.3%0.39%0.05%<0.01%
Jul 202638.1%31.2%16.8%9.2%2.8%1.5%0.32%0.05%<0.01%
Aug 202637.6%30.8%16.5%9%4.1%1.5%0.46%0.05%<0.01%
Sep 202639.3%32.1%14.1%9.4%3.5%1.3%0.26%0.03%<0.01%

  1. 1.draw.io

    39.3%

    Held 1st. 2.3M estimated branded searches, +49.3% vs prior month. Share +1.7 points.

  2. 2.Miro

    32.1%

    Held 2nd. 1.9M estimated branded searches, +49.3% vs prior month. Share +1.4 points.

  3. 3.Excalidraw

    14.1%

    Held 3rd. 823K estimated branded searches, +22.3% vs prior month. Share -2.4 points.

  4. 4.Lucidchart

    9.4%

    Held 4th. 550K estimated branded searches, +49.5% vs prior month. Share +0.4 points.

  5. 5.FigJam

    3.5%

    Held 5th. 204K estimated branded searches, +21.2% vs prior month. Share -0.6 points.

  6. 6.Microsoft Whiteboard

    1.3%

    Held 6th. 74K estimated branded searches, +22.3% vs prior month. Share -0.2 points.

  7. 7.Lucidspark

    0.26%

    Held 7th. 15.3K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  8. 8.Mural

    0.03%

    Held 8th. 2K estimated branded searches, +6.9% vs prior month. Share 0 points.

  9. 9.Whimsical

    <0.01%

    Held 9th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Excalidraw and its closest rivals

Every comparison with Excalidraw

13 comparisons

How has branded search demand for Excalidraw changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Excalidraw worldwide rose from 550K to 823K.
  • Across the 12 months ending September 2026, Excalidraw’s share of searches among online whiteboard platforms worldwide increased from 8.8% to 14.1%.
  • Across the 12 months ending September 2026, Excalidraw’s share of searches among online whiteboard platforms worldwide peaked at 16.8% in July 2026 and was lowest at 8.8% in October 2025.
  • Across the 12 months ending September 2026, Excalidraw rose from 4th to 3rd among online whiteboard platforms worldwide.

How did search popularity change for online whiteboard platforms worldwide in September 2026?

6 changes

  1. In September 2026, draw.io gained share of searches among online whiteboard platforms worldwide, from 37.6% to 39.3%.

  2. In September 2026, Miro gained share of searches among online whiteboard platforms worldwide, from 30.8% to 32.1%.

  3. In September 2026, Excalidraw lost share of searches among online whiteboard platforms worldwide, from 16.5% to 14.1%.

  4. In September 2026, FigJam lost share of searches among online whiteboard platforms worldwide, from 4.1% to 3.5%.

  5. Estimated monthly branded searches for Whimsical worldwide rose 57.1% over 12 measured months, from 70 to 110 in September 2026.

  6. Estimated monthly branded searches for Lucidspark worldwide fell 54.9% over 12 measured months, from 33.8K to 15.3K in September 2026.

How are Excalidraw’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Excalidraw’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • excalidraw

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How the Brand Demand Index is measured

Where does Excalidraw compete?

Excalidraw is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Diagramming software3rd of 1013.5%Show ranking
Online whiteboard platforms3rd of 914.1%Shown above
Creator with pink hair and a pink jacket

Is Excalidraw your brand?

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