Brandwave

Excalidraw vs Miro:Which is more popular?

In September 2026, Miro had more branded searches than Excalidraw among online whiteboard platforms worldwide. Miro had about 1.9 million branded searches, while Excalidraw had 823,000. Miro made up 32.1% of all online whiteboard platform searches we track, and Excalidraw accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about online whiteboard platforms, Miro appeared in all five answers and Excalidraw in four. Miro was mentioned before Excalidraw in every answer.

Among online whiteboard platforms worldwide in September 2026

Who do people search for more?

Miro, about 2 searches for every 1 for Excalidraw

Miro 1.9M searchesExcalidraw 823K searches

Who does AI mention more?

Miro, mentioned in every answer we collected

Miro in 5 of 5Excalidraw in 4 of 5

Who does AI recommend more?

Miro, named ahead of Excalidraw in every answer

Miro first in 5Excalidraw never first

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Top online whiteboard platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miro appeared in all five answers. Excalidraw was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Miro was listed before Excalidraw in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miro1st
  2. FigJam2nd
  3. Microsoft Whiteboard3rd
  4. Mural4th
  5. Excalidraw5th
  6. Lucidspark6th
  7. Lucidchart7th
  8. draw.io–
  9. Whimsical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FigJam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Whiteboard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Excalidraw4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mural3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucidchart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucidspark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • draw.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whimsical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online whiteboard platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Excalidraw or Miro more popular in search?

This chart shows how often people search Google for Excalidraw and Miro by name. Each line represents a brand's share of searches for all nine online whiteboard platforms we track, month by month, from English-language searches worldwide.

Excalidraw and Miro among online whiteboard platforms worldwide, by month

Share of searches by month for Miro, Excalidraw. The figures are in the table below the chart.

View monthly share of searches table
Monthdraw.ioMiroExcalidrawLucidchartFigJamMicrosoft WhiteboardLucidsparkMuralWhimsical
Oct 202536.5%36.6%8.8%13.1%2.7%1.8%0.54%0.05%<0.01%
Nov 202540.3%33.1%9.7%11.8%3%1.6%0.49%0.05%<0.01%
Dec 202539.9%33%11.8%9.6%3.6%1.6%0.48%0.04%<0.01%
Jan 202639.7%33%11.7%9.6%3.6%1.9%0.48%0.05%<0.01%
Feb 202639.4%32.9%11.6%11.6%2.4%1.6%0.39%0.05%<0.01%
Mar 202639.7%32.6%11.7%11.7%2.4%1.6%0.39%0.04%<0.01%
Apr 202640%32.8%11.8%11.8%2%1.3%0.32%0.05%<0.01%
May 202643.4%29.4%12.8%10.5%2.2%1.4%0.29%0.04%<0.01%
Jun 202639.3%32.4%14.2%9.5%2.9%1.3%0.39%0.05%<0.01%
Jul 202638.1%31.2%16.8%9.2%2.8%1.5%0.32%0.05%<0.01%
Aug 202637.6%30.8%16.5%9%4.1%1.5%0.46%0.05%<0.01%
Sep 202639.3%32.1%14.1%9.4%3.5%1.3%0.26%0.03%<0.01%

How has the Excalidraw and Miro comparison changed over the last 12 months?

3 findings
  • Miro was ahead of Excalidraw in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Excalidraw’s share of searches among online whiteboard platforms worldwide moved from 8.8% to 14.1%, and its estimated monthly branded searches moved from 550K to 823K.
  • Across the 12 months ending September 2026, Miro’s share of searches among online whiteboard platforms worldwide moved from 36.6% to 32.1%, and its estimated monthly branded searches moved from 2.3M to 1.9M.

How did search popularity change for online whiteboard platforms worldwide in September 2026?

2 changes

  1. In September 2026, Miro gained share of searches among online whiteboard platforms worldwide, from 30.8% to 32.1%.

  2. In September 2026, Excalidraw lost share of searches among online whiteboard platforms worldwide, from 16.5% to 14.1%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Excalidraw’s and Miro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Excalidraw

1 branded search term

  • excalidraw

Miro

4 branded search terms

  • miro
  • miro ai
  • miro whiteboard
  • whiteboard miro

How the Brand Demand Index is measured

Other head-to-heads among online whiteboard platforms

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