Brandwave

draw.io vs Excalidraw:Which is more popular?

In September 2026, draw.io had more branded searches than Excalidraw among online whiteboard platforms worldwide. draw.io had about 2.3 million branded searches, while Excalidraw had 823,000. draw.io made up 39.3% of all online whiteboard platform searches we track, and Excalidraw accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about online whiteboard platforms, Excalidraw appeared in four of the five answers and draw.io in none.

Among online whiteboard platforms worldwide in September 2026

Who do people search for more?

draw.io, about 3 searches for every 1 for Excalidraw

draw.io 2.3M searchesExcalidraw 823K searches

Who does AI mention more?

Excalidraw, mentioned in 4 of 5 answers, draw.io in 0

Excalidraw in 4 of 5draw.io in 0 of 5

Who does AI recommend more?

Excalidraw, the only one of the two named

Excalidraw first in 4draw.io never named

Follow draw.io vs Excalidraw and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online whiteboard platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Excalidraw was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. draw.io did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miro1st
  2. FigJam2nd
  3. Microsoft Whiteboard3rd
  4. Mural4th
  5. Excalidraw5th
  6. Lucidspark6th
  7. Lucidchart7th
  8. draw.io–
  9. Whimsical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FigJam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Whiteboard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Excalidraw4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mural3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucidchart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucidspark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • draw.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whimsical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online whiteboard platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is draw.io or Excalidraw more popular in search?

This chart shows how often people search Google for draw.io and Excalidraw by name. Each line represents a brand's share of searches for all nine online whiteboard platforms we track, month by month, from English-language searches worldwide.

draw.io and Excalidraw among online whiteboard platforms worldwide, by month

Share of searches by month for draw.io, Excalidraw. The figures are in the table below the chart.

View monthly share of searches table
Monthdraw.ioMiroExcalidrawLucidchartFigJamMicrosoft WhiteboardLucidsparkMuralWhimsical
Oct 202536.5%36.6%8.8%13.1%2.7%1.8%0.54%0.05%<0.01%
Nov 202540.3%33.1%9.7%11.8%3%1.6%0.49%0.05%<0.01%
Dec 202539.9%33%11.8%9.6%3.6%1.6%0.48%0.04%<0.01%
Jan 202639.7%33%11.7%9.6%3.6%1.9%0.48%0.05%<0.01%
Feb 202639.4%32.9%11.6%11.6%2.4%1.6%0.39%0.05%<0.01%
Mar 202639.7%32.6%11.7%11.7%2.4%1.6%0.39%0.04%<0.01%
Apr 202640%32.8%11.8%11.8%2%1.3%0.32%0.05%<0.01%
May 202643.4%29.4%12.8%10.5%2.2%1.4%0.29%0.04%<0.01%
Jun 202639.3%32.4%14.2%9.5%2.9%1.3%0.39%0.05%<0.01%
Jul 202638.1%31.2%16.8%9.2%2.8%1.5%0.32%0.05%<0.01%
Aug 202637.6%30.8%16.5%9%4.1%1.5%0.46%0.05%<0.01%
Sep 202639.3%32.1%14.1%9.4%3.5%1.3%0.26%0.03%<0.01%

How has the draw.io and Excalidraw comparison changed over the last 12 months?

3 findings

How did search popularity change for online whiteboard platforms worldwide in September 2026?

2 changes
  1. In September 2026, draw.io gained share of searches among online whiteboard platforms worldwide, from 37.6% to 39.3%.

  2. In September 2026, Excalidraw lost share of searches among online whiteboard platforms worldwide, from 16.5% to 14.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using draw.io’s and Excalidraw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

draw.io

2 branded search terms

  • diagrams net
  • draw io

Excalidraw

1 branded search term

  • excalidraw

How the Brand Demand Index is measured

Other head-to-heads among online whiteboard platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.