Brandwave

Excalidraw vs Lucidchart:Which is more popular?

In September 2026, Excalidraw had more branded searches than Lucidchart among online whiteboard platforms worldwide. Excalidraw had about 823,000 branded searches, while Lucidchart had 550,000. Excalidraw made up 14.1% of all online whiteboard platform searches we track, and Lucidchart accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about online whiteboard platforms, Excalidraw appeared in four of the five answers and Lucidchart in one. Excalidraw was mentioned before Lucidchart in every answer that named either.

Among online whiteboard platforms worldwide in September 2026

Who do people search for more?

Excalidraw, about 50% more searches than Lucidchart

Excalidraw 823K searchesLucidchart 550K searches

Who does AI mention more?

Excalidraw, mentioned in 4 of 5 answers, Lucidchart in 1

Excalidraw in 4 of 5Lucidchart in 1 of 5

Who does AI recommend more?

Excalidraw, named ahead of Lucidchart in 4 of 4 answers

Excalidraw first in 4Lucidchart never first

Follow Excalidraw vs Lucidchart and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online whiteboard platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Excalidraw was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lucidchart was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Excalidraw was listed before Lucidchart in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miro1st
  2. FigJam2nd
  3. Microsoft Whiteboard3rd
  4. Mural4th
  5. Excalidraw5th
  6. Lucidspark6th
  7. Lucidchart7th
  8. draw.io–
  9. Whimsical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FigJam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Whiteboard5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Excalidraw4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mural3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucidchart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lucidspark1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • draw.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whimsical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online whiteboard platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Excalidraw or Lucidchart more popular in search?

This chart shows how often people search Google for Excalidraw and Lucidchart by name. Each line represents a brand's share of searches for all nine online whiteboard platforms we track, month by month, from English-language searches worldwide.

Excalidraw and Lucidchart among online whiteboard platforms worldwide, by month

Share of searches by month for Excalidraw, Lucidchart. The figures are in the table below the chart.

View monthly share of searches table
Monthdraw.ioMiroExcalidrawLucidchartFigJamMicrosoft WhiteboardLucidsparkMuralWhimsical
Oct 202536.5%36.6%8.8%13.1%2.7%1.8%0.54%0.05%<0.01%
Nov 202540.3%33.1%9.7%11.8%3%1.6%0.49%0.05%<0.01%
Dec 202539.9%33%11.8%9.6%3.6%1.6%0.48%0.04%<0.01%
Jan 202639.7%33%11.7%9.6%3.6%1.9%0.48%0.05%<0.01%
Feb 202639.4%32.9%11.6%11.6%2.4%1.6%0.39%0.05%<0.01%
Mar 202639.7%32.6%11.7%11.7%2.4%1.6%0.39%0.04%<0.01%
Apr 202640%32.8%11.8%11.8%2%1.3%0.32%0.05%<0.01%
May 202643.4%29.4%12.8%10.5%2.2%1.4%0.29%0.04%<0.01%
Jun 202639.3%32.4%14.2%9.5%2.9%1.3%0.39%0.05%<0.01%
Jul 202638.1%31.2%16.8%9.2%2.8%1.5%0.32%0.05%<0.01%
Aug 202637.6%30.8%16.5%9%4.1%1.5%0.46%0.05%<0.01%
Sep 202639.3%32.1%14.1%9.4%3.5%1.3%0.26%0.03%<0.01%

How has the Excalidraw and Lucidchart comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Excalidraw took it in December 2025.
  • Across the 12 months ending September 2026, Excalidraw’s share of searches among online whiteboard platforms worldwide moved from 8.8% to 14.1%, and its estimated monthly branded searches moved from 550K to 823K.
  • Across the 12 months ending September 2026, Lucidchart’s share of searches among online whiteboard platforms worldwide moved from 13.1% to 9.4%, and its estimated monthly branded searches moved from 823K to 550K.

How did search popularity change for online whiteboard platforms worldwide in September 2026?

2 changes

  1. In September 2026, Excalidraw lost share of searches among online whiteboard platforms worldwide, from 16.5% to 14.1%.

  2. Estimated monthly branded searches for Lucidchart worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Excalidraw’s and Lucidchart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Excalidraw

1 branded search term

  • excalidraw

Lucidchart

1 branded search term

  • lucidchart

How the Brand Demand Index is measured

Other head-to-heads among online whiteboard platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free