Brandwave

Diagramming software:Which brands are most popular in search?

In August 2026, Lucidchart was the most searched among diagramming software worldwide, with an estimated 410K branded searches and 48.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lucidchart48.6%
  2. Microsoft Visio40.3%
  3. SmartDraw9%
  4. Creately1.5%
  5. Gliffy0.67%

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Share of SearchLeaderboard

Compare services and tools used to create diagrams and flowcharts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among diagramming software worldwide, by month

Share of Search by month for Lucidchart, Microsoft Visio, SmartDraw. The figures are in the table below the chart.

View monthly share of search table
MonthLucidchartMicrosoft VisioSmartDrawCreatelyGliffy
Oct 202554.3%34.8%7.4%2.7%0.78%
Nov 202550.6%37.3%8.3%3.1%0.73%
Dec 202546.7%41.9%7.7%2.8%0.84%
Jan 202642.2%46.3%8.5%2.1%0.89%
Feb 202646%41.8%9.2%2.3%0.79%
Mar 202651.1%37.4%8.3%2.5%0.75%
Apr 202652.1%38.1%7%2.1%0.62%
May 202652.6%37.7%6.9%2.1%0.64%
Jun 202649%42.5%6.4%1.6%0.58%
Jul 202648%42.5%7.4%1.5%0.67%
Aug 202648.6%40.3%9%1.5%0.67%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Lucidchart

    48.6%

    held 1st · 410K estimated branded searches · +1% vs prior month · +0.6 points

  2. 2.Microsoft Visio

    40.3%

    held 2nd · 340K estimated branded searches · -5.4% vs prior month · -2.2 points

  3. 3.SmartDraw

    9%

    held 3rd · 76.2K estimated branded searches · +22.2% vs prior month · +1.7 points

  4. 4.Creately

    1.5%

    held 4th · 12.5K estimated branded searches · +0.4% vs prior month · 0 points

  5. 5.Gliffy

    0.67%

    held 5th · 5.6K estimated branded searches · -0.36% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among diagramming software worldwide?

In August 2026, Lucidchart was the most searched among diagramming software worldwide, with an estimated 410K branded searches and 48.6% estimated Share of Search within this set. Microsoft Visio is in 2nd place, 8.3 percentage points behind at 40.3% Share of Search.

Global diagramming software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lucidchart54.3% → 48.6%54.3%Oct 202542.2%Jan 20261st
Microsoft Visio34.8% → 40.3%46.3%Jan 202634.8%Oct 20252nd
SmartDraw7.4% → 9%9.2%Feb 20266.4%Jun 20263rd
Creately2.7% → 1.5%3.1%Nov 20251.5%Jul 20264th
Gliffy0.78% → 0.67%0.89%Jan 20260.58%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Lucidchart’s estimated Share of Search among diagramming software worldwide decreased from 54.3% to 48.6%.
  • Across the 11 months ending August 2026, Microsoft Visio’s estimated Share of Search among diagramming software worldwide increased from 34.8% to 40.3%.
  • Across the 11 months ending August 2026, SmartDraw’s estimated Share of Search among diagramming software worldwide increased from 7.4% to 9%.
  • Across the 11 months ending August 2026, Creately’s estimated Share of Search among diagramming software worldwide decreased from 2.7% to 1.5%.
  • Across the 11 months ending August 2026, Lucidchart’s estimated Share of Search among diagramming software worldwide peaked at 54.3% in October 2025 and was lowest at 42.2% in January 2026.
  • Across the 11 months ending August 2026, Microsoft Visio’s estimated Share of Search among diagramming software worldwide peaked at 46.3% in January 2026 and was lowest at 34.8% in October 2025.
  • Across the 11 months ending August 2026, SmartDraw’s estimated Share of Search among diagramming software worldwide peaked at 9.2% in February 2026 and was lowest at 6.4% in June 2026.
  • Across the 11 months ending August 2026, Creately’s estimated Share of Search among diagramming software worldwide peaked at 3.1% in November 2025 and was lowest at 1.5% in July 2026.
  • Across the 11 months ending August 2026, Gliffy held steady: its estimated Share of Search among diagramming software worldwide moved less than 0.5 percentage points.

How did search popularity change for diagramming software worldwide in August 2026?

  1. In August 2026, SmartDraw gained estimated Share of Search among diagramming software worldwide, from 7.4% to 9%.

  2. In August 2026, Lucidchart gained estimated Share of Search among diagramming software worldwide, from 48% to 48.6%.

  3. In August 2026, Microsoft Visio lost estimated Share of Search among diagramming software worldwide, from 42.5% to 40.3%.

  4. Estimated monthly branded searches for Creately worldwide fell 69.8% over 11 measured months, from 41.4K to 12.5K in August 2026.

  5. Estimated monthly branded searches for Gliffy worldwide fell 53.3% over 11 measured months, from 12K to 5.6K in August 2026.

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