Brandwave

Microsoft Visio vs Miro:Which is more popular?

In September 2026, Miro had more branded searches than Microsoft Visio among diagramming software worldwide. Miro had about 1.8 million branded searches, while Microsoft Visio had 413,000. Miro made up 30.3% of all diagramming software searches we track, and Microsoft Visio accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about diagramming software, Miro appeared in all five answers and Microsoft Visio in two. Miro was mentioned before Microsoft Visio in every answer.

Among diagramming software worldwide in September 2026

Who do people search for more?

Miro, about 4 searches for every 1 for Microsoft Visio

Miro 1.8M searchesMicrosoft Visio 413K searches

Who does AI mention more?

Miro, mentioned in every answer we collected

Miro in 5 of 5Microsoft Visio in 2 of 5

Who does AI recommend more?

Miro, named ahead of Microsoft Visio in every answer

Miro first in 5Microsoft Visio never first

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Top diagramming software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miro appeared in all five answers. Microsoft Visio was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Miro was listed before Microsoft Visio in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. draw.io1st
  2. Lucidchart2nd
  3. Miro3rd
  4. Whimsical4th
  5. Excalidraw5th
  6. Microsoft Visio6th
  7. SmartDraw7th
  8. Creately–
  9. Gliffy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • draw.io5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lucidchart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Excalidraw3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Whimsical3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Visio2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartDraw1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Creately0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gliffy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about diagramming software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Microsoft Visio or Miro more popular in search?

This chart shows how often people search Google for Microsoft Visio and Miro by name. Each line represents a brand's share of searches for all nine diagramming software we track, month by month, from English-language searches worldwide.

Microsoft Visio and Miro among diagramming software worldwide, by month

Share of searches by month for Miro, Microsoft Visio. The figures are in the table below the chart.

View monthly share of searches table
Monthdraw.ioMiroExcalidrawLucidchartMicrosoft VisioSmartDrawCreatelyGliffyWhimsical
Oct 202534.6%33.9%8.3%12.6%8.1%1.7%0.62%0.18%0.01%
Nov 202538%30.4%9.1%11.4%8.4%1.9%0.68%0.16%0.01%
Dec 202538%30.6%11.2%9.4%8.4%1.6%0.56%0.16%0.01%
Jan 202637.3%29.9%11%9.2%10.1%1.9%0.45%0.19%0.01%
Feb 202636.4%29.2%10.7%10.9%9.9%2.2%0.54%0.18%0.02%
Mar 202637.2%29.8%10.9%11.3%8.2%1.8%0.54%0.16%0.01%
Apr 202637.4%29.9%11%11.3%8.3%1.5%0.45%0.13%0.01%
May 202641.1%27%12.1%10.4%7.4%1.4%0.4%0.12%0.01%
Jun 202637.2%29.9%13.4%9.5%8.3%1.2%0.3%0.11%0.02%
Jul 202635.8%28.6%15.8%9.5%8.4%1.5%0.29%0.13%0.02%
Aug 202635.9%28.6%15.8%9.6%8%1.8%0.29%0.13%0.01%
Sep 202637.9%30.3%13.6%9.4%6.8%1.5%0.3%0.09%<0.01%

How has the Microsoft Visio and Miro comparison changed over the last 12 months?

3 findings
  • Miro was ahead of Microsoft Visio in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Microsoft Visio’s share of searches among diagramming software worldwide moved from 8.1% to 6.8%, and its estimated monthly branded searches moved from 535K to 413K.
  • Across the 12 months ending September 2026, Miro’s share of searches among diagramming software worldwide moved from 33.9% to 30.3%, and its estimated monthly branded searches moved from 2.2M to 1.8M.

How did search popularity change for diagramming software worldwide in September 2026?

2 changes

  1. In September 2026, Miro gained share of searches among diagramming software worldwide, from 28.6% to 30.3%.

  2. In September 2026, Microsoft Visio lost share of searches among diagramming software worldwide, from 8% to 6.8%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Microsoft Visio’s and Miro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Visio

6 branded search terms

  • flowchart microsoft visio
  • microsoft visio
  • microsoft visio app
  • microsoft visio diagrams
  • microsoftvisio
  • visio

Miro

1 branded search term

  • miro

How the Brand Demand Index is measured

Other head-to-heads among diagramming software

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