Brandwave

Excalidraw vs Miro:Which is more popular by branded search?

In August 2026, Miro had more branded searches than Excalidraw among whiteboard software worldwide. Miro was estimated to have 1.3M branded searches compared to Excalidraw’s 673K, and held a 59.9% Share of Search versus Excalidraw’s 31.3%. These are worldwide searches for English-language branded terms.

Share of Search among whiteboard software worldwide in August 2026Which is more popular in search, Excalidraw or Miro?
Excalidraw31.3%673K searches
vs
Miro59.9%1.3M searches

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Which is more popular in search, Excalidraw or Miro?

Compare the whiteboard software engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Excalidraw and Miro among whiteboard software worldwide, by month

Share of Search by month for Miro, Excalidraw. The figures are in the table below the chart.

View monthly share of search table
MonthMiroExcalidrawFigJamLucidsparkMuralWhimsical
Oct 202575.4%17.9%5.5%1.1%0.1%0.06%
Nov 202571.6%20.8%6.4%1%0.1%0.05%
Dec 202567.6%23.9%7.4%0.98%0.09%0.04%
Jan 202667.8%23.8%7.3%0.98%0.1%0.05%
Feb 202669.8%24.2%5.1%0.81%0.11%0.05%
Mar 202669.5%24.5%5.1%0.83%0.09%0.04%
Apr 202670.1%24.8%4.2%0.69%0.1%0.04%
May 202666.2%28.3%4.8%0.65%0.1%0.05%
Jun 202665.4%27.9%5.7%0.79%0.11%0.06%
Jul 202661.5%32.3%5.4%0.63%0.09%0.07%
Aug 202659.9%31.3%7.8%0.87%0.09%0.05%
Sep 2026——————

How has the Excalidraw and Miro comparison changed over the last 12 months?

  • Miro was ahead of Excalidraw in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Excalidraw’s estimated Share of Search among whiteboard software worldwide moved from 17.9% to 31.3%, and its estimated monthly branded searches moved from 550K to 673K.
  • Across the 11 months ending August 2026, Miro’s estimated Share of Search among whiteboard software worldwide moved from 75.4% to 59.9%, and its estimated monthly branded searches moved from 2.3M to 1.3M.

How did search popularity change for whiteboard software worldwide in August 2026?

  1. In August 2026, Miro lost estimated Share of Search among whiteboard software worldwide, from 61.5% to 59.9%.

  2. In August 2026, Excalidraw lost estimated Share of Search among whiteboard software worldwide, from 32.3% to 31.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Excalidraw’s and Miro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Excalidraw

1 branded search term

  • excalidraw

Miro

7 branded search terms

  • miro
  • miro ai
  • miro com
  • miro online whiteboard
  • miro whiteboard
  • online whiteboard miro
  • whiteboard miro

How the Brand Demand Index is measured

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