Brandwave

How popular isEmpower?

In September 2026, people searched for Empower by name about 5,400 times worldwide, a 55.4% decrease from the previous year. These searches made up 2.2% of all global financial planning platform searches, placing Empower sixth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about financial planning platforms, Empower appeared in four of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Empower is the sixth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Monarch MoneyShare of searches 45.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AnaplanShare of searches 30.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. BoldinShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  4. DatarailsShare of searches 4.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. EmpowerShare of searches 2.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top financial planning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Empower was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Empower is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Monarch Money1st
  2. Boldin2nd
  3. ProjectionLab3rd
  4. Anaplan4th
  5. Empower5th
  6. Datarails6th
  7. Planful7th
  8. Abacum–
  9. Pigment–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Empower4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Monarch Money3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ProjectionLab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Boldin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anaplan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Datarails1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Planful1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Abacum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pigment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about financial planning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which financial planning platforms compete with Empower?

Empower against financial planning platforms worldwide, by month

Share of searches by month for Monarch Money, Anaplan, Boldin, Datarails, Planful, Empower, ProjectionLab. The figures are in the table below the chart.

View monthly share of searches table
MonthMonarch MoneyAnaplanBoldinDatarailsPlanfulEmpowerProjectionLabAbacumPigment
Oct 202543.8%29.8%7.2%5.9%4.1%4.8%2.1%1.9%0.25%
Nov 202542.8%29.1%8.6%7.1%4%3.8%2.1%2.3%0.27%
Dec 202548.6%27.1%8%5.4%3.1%2.9%2.9%1.8%0.22%
Jan 202648.9%27.2%8%5.4%3.1%2.9%2.4%1.8%0.22%
Feb 202639.8%33.1%9.8%6.6%3.1%2.4%2.9%2.2%0.28%
Mar 202638.8%32.3%11.6%6.4%3.7%2.3%2.3%2.1%0.33%
Apr 202639.1%32.5%11.7%5.3%3%2.3%3.5%2.2%0.32%
May 202641%27.9%15%4.5%2.6%2.4%4.5%1.9%0.27%
Jun 202640.1%33.2%12%4.4%2.6%2.4%2.9%2.2%0.27%
Jul 202652.2%23.8%10.5%3.9%2.2%2.1%3.1%1.9%0.23%
Aug 202650.8%23.2%12.5%3.8%2.2%2.5%3.1%1.8%0.23%
Sep 202645.1%30.7%11.1%4.1%2.4%2.2%2.2%2%0.25%

  1. 1.Monarch Money

    45.1%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -5.8 points.

  2. 2.Anaplan

    30.7%

    Held 2nd. 75K estimated branded searches, +21.9% vs prior month. Share +7.6 points.

  3. 3.Boldin

    11.1%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.4 points.

  4. 4.Datarails

    4.1%

    Held 4th. 10K estimated branded searches, +0.2% vs prior month. Share +0.3 points.

  5. 5.Planful

    2.4%

    Moved from 7th to 5th. 5.8K estimated branded searches, -0.17% vs prior month. Share +0.2 points.

  6. 6.Empower

    2.2%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.ProjectionLab

    2.2%

    Moved from 5th to 7th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.8 points.

  8. 8.Abacum

    2%

    Held 8th. 4.8K estimated branded searches, -0.41% vs prior month. Share +0.2 points.

  9. 9.Pigment

    0.25%

    Held 9th. 610 estimated branded searches, +1.7% vs prior month. Share 0 points.

Compare popularity between Empower and its closest rivals

Every comparison with Empower

13 comparisons

How has branded search demand for Empower changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Empower worldwide fell from 12.1K to 5.4K.
  • Across the 12 months ending September 2026, Empower’s share of searches among financial planning platforms worldwide decreased from 4.8% to 2.2%.
  • Across the 12 months ending September 2026, Empower’s share of searches among financial planning platforms worldwide peaked at 4.8% in October 2025 and was lowest at 2.1% in July 2026.
  • Across the 12 months ending September 2026, Empower fell from 5th to 6th among financial planning platforms worldwide.

How did search popularity change for financial planning platforms worldwide in September 2026?

6 changes

  1. In September 2026, Anaplan gained share of searches among financial planning platforms worldwide, from 23.2% to 30.7%.

  2. In September 2026, Monarch Money lost share of searches among financial planning platforms worldwide, from 50.8% to 45.1%.

  3. In September 2026, Boldin lost share of searches among financial planning platforms worldwide, from 12.5% to 11.1%.

  4. In September 2026, ProjectionLab lost share of searches among financial planning platforms worldwide, from 3.1% to 2.2%.

  5. In September 2026, Planful rose from 7th to 5th among financial planning platforms worldwide.

  6. Estimated monthly branded searches for Empower worldwide fell 55.4% over 12 measured months, from 12.1K to 5.4K in September 2026.

How are Empower’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Empower’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • empower personal dashboard

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How the Brand Demand Index is measured

Where does Empower compete?

Empower is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Personal budgeting apps7th of 71.5%Show ranking
Financial planning platforms6th of 92.2%Shown above
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Is Empower your brand?

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