Brandwave

Personal budgeting apps:Which brands are most popular in search?

In August 2026, YNAB was the most searched among personal budgeting apps worldwide, with an estimated 178K branded searches and 46.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. YNAB46.3%
  2. Monarch Money36.1%
  3. Goodbudget6.3%
  4. Copilot Money6.2%
  5. PocketGuard5.1%

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Share of SearchLeaderboard

Compare brands that offers an app for tracking spending and managing personal budgets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among personal budgeting apps worldwide, by month

Share of Search by month for YNAB, Monarch Money, Goodbudget, Copilot Money, PocketGuard. The figures are in the table below the chart.

View monthly share of search table
MonthYNABMonarch MoneyGoodbudgetCopilot MoneyPocketGuard
Oct 202551.1%25.2%12.1%3.5%8.1%
Nov 202553.3%22.9%10.9%3.9%9%
Dec 202550%24.3%11.6%6.2%7.9%
Jan 202652.6%24.3%11.5%6.2%5.4%
Feb 202652.4%24.5%9.4%5%8.7%
Mar 202651%23.6%9.1%5.9%10.4%
Apr 202651.8%24%7.6%6%10.6%
May 202653.9%25.3%6.5%6.4%7.9%
Jun 202656.2%26.7%5.6%5.5%5.9%
Jul 202646.4%36%6.3%6.2%5.1%
Aug 202646.3%36.1%6.3%6.2%5.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.YNAB

    46.3%

    held 1st · 178K estimated branded searches · -0.66% vs prior month · -0.1 points

  2. 2.Monarch Money

    36.1%

    held 2nd · 139K estimated branded searches · -0.1% vs prior month · +0.1 points

  3. 3.Goodbudget

    6.3%

    held 3rd · 24.3K estimated branded searches · +0.08% vs prior month · 0 points

  4. 4.Copilot Money

    6.2%

    held 4th · 23.8K estimated branded searches · -0.59% vs prior month · 0 points

  5. 5.PocketGuard

    5.1%

    held 5th · 19.7K estimated branded searches · -0.9% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among personal budgeting apps worldwide?

In August 2026, YNAB was the most searched among personal budgeting apps worldwide, with an estimated 178K branded searches and 46.3% estimated Share of Search within this set. Monarch Money is in 2nd place, 10.1 percentage points behind at 36.1% Share of Search.

Global personal budgeting apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
YNAB51.1% → 46.3%56.2%Jun 202646.3%Aug 20261st
Monarch Money25.2% → 36.1%36.1%Aug 202622.9%Nov 20252nd
Goodbudget12.1% → 6.3%12.1%Oct 20255.6%Jun 20263rd
Copilot Money3.5% → 6.2%6.4%May 20263.5%Oct 20255th → 4th
PocketGuard8.1% → 5.1%10.6%Apr 20265.1%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, YNAB’s estimated Share of Search among personal budgeting apps worldwide decreased from 51.1% to 46.3%.
  • Across the 11 months ending August 2026, Monarch Money’s estimated Share of Search among personal budgeting apps worldwide increased from 25.2% to 36.1%.
  • Across the 11 months ending August 2026, Goodbudget’s estimated Share of Search among personal budgeting apps worldwide decreased from 12.1% to 6.3%.
  • Across the 11 months ending August 2026, Copilot Money’s estimated Share of Search among personal budgeting apps worldwide increased from 3.5% to 6.2%.
  • Across the 11 months ending August 2026, PocketGuard’s estimated Share of Search among personal budgeting apps worldwide decreased from 8.1% to 5.1%.
  • Across the 11 months ending August 2026, YNAB’s estimated Share of Search among personal budgeting apps worldwide peaked at 56.2% in June 2026 and was lowest at 46.3% in August 2026.
  • Across the 11 months ending August 2026, Monarch Money’s estimated Share of Search among personal budgeting apps worldwide peaked at 36.1% in August 2026 and was lowest at 22.9% in November 2025.
  • Across the 11 months ending August 2026, Goodbudget’s estimated Share of Search among personal budgeting apps worldwide peaked at 12.1% in October 2025 and was lowest at 5.6% in June 2026.
  • Across the 11 months ending August 2026, Copilot Money’s estimated Share of Search among personal budgeting apps worldwide peaked at 6.4% in May 2026 and was lowest at 3.5% in October 2025.
  • Across the 11 months ending August 2026, PocketGuard’s estimated Share of Search among personal budgeting apps worldwide peaked at 10.6% in April 2026 and was lowest at 5.1% in August 2026.
  • Across the 11 months ending August 2026, Copilot Money rose from 5th to 4th among personal budgeting apps worldwide.
  • Across the 11 months ending August 2026, PocketGuard fell from 4th to 5th among personal budgeting apps worldwide.

How did search popularity change for personal budgeting apps worldwide in August 2026?

  1. Monarch Money’s estimated Share of Search among personal budgeting apps worldwide has gained ground for 3 months in a row, from 25.3% to 36.1% in August 2026.

  2. PocketGuard’s estimated Share of Search among personal budgeting apps worldwide has lost ground for 3 months in a row, from 7.9% to 5.1% in August 2026.

  3. Estimated monthly branded searches for Copilot Money worldwide rose 49.5% over 11 measured months, from 15.9K to 23.8K in August 2026.

  4. Estimated monthly branded searches for Goodbudget worldwide fell 55.3% over 11 measured months, from 54.4K to 24.3K in August 2026.

  5. Estimated monthly branded searches for YNAB worldwide fell 22.4% over 11 measured months, from 230K to 178K in August 2026.

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