Quicken Simplifi vs YNAB:Which is searched more?
In September 2026, YNAB had more branded searches than Quicken Simplifi among personal budgeting apps worldwide. YNAB had about 131,000 branded searches, while Quicken Simplifi had 51,200. YNAB made up 37.1% of all personal budgeting app searches we track, and Quicken Simplifi accounted for 14.5%. These are worldwide searches for English-language branded terms.
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Is Quicken Simplifi or YNAB more popular in search?
Compare brands that offers an app for tracking spending and managing personal budgets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for YNAB, Quicken Simplifi. The figures are in the table below the chart.
View monthly share of searches table
| Month | YNAB | Monarch Money | Quicken Simplifi | PocketGuard | Copilot Money | Goodbudget | Empower |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 24.8% | 12.1% | 8% | 3.5% | 6% | 2.7% |
| Nov 2025 | 45.5% | 22.4% | 12.3% | 8.8% | 3.8% | 5.3% | 1.9% |
| Dec 2025 | 42.8% | 23.6% | 13% | 7.6% | 6% | 5.6% | 1.4% |
| Jan 2026 | 43.9% | 23.4% | 14.6% | 5.3% | 5.9% | 5.5% | 1.4% |
| Feb 2026 | 43.9% | 23.1% | 14.3% | 8.2% | 4.7% | 4.4% | 1.3% |
| Mar 2026 | 42.2% | 22.5% | 14.1% | 9.9% | 5.6% | 4.3% | 1.3% |
| Apr 2026 | 43.2% | 22.4% | 14% | 9.9% | 5.6% | 3.5% | 1.3% |
| May 2026 | 45.3% | 23.9% | 12.9% | 7.5% | 6% | 3.1% | 1.4% |
| Jun 2026 | 47.3% | 24.7% | 13.5% | 5.5% | 5.1% | 2.6% | 1.4% |
| Jul 2026 | 39% | 33.7% | 12.4% | 4.8% | 5.8% | 2.9% | 1.3% |
| Aug 2026 | 37.4% | 33.5% | 14.1% | 4.8% | 5.7% | 2.9% | 1.6% |
| Sep 2026 | 37.1% | 32.3% | 14.5% | 5.6% | 5.5% | 3.4% | 1.5% |
How has the Quicken Simplifi and YNAB comparison changed over the last 12 months?
3 findings
- YNAB was ahead of Quicken Simplifi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Quicken Simplifi’s share of searches among personal budgeting apps worldwide moved from 12.1% to 14.5%, and its estimated monthly branded searches moved from 55.3K to 51.2K.
- Across the 12 months ending September 2026, YNAB’s share of searches among personal budgeting apps worldwide moved from 43% to 37.1%, and its estimated monthly branded searches moved from 196K to 131K.
How did search popularity change for personal budgeting apps worldwide in September 2026?
1 change
YNAB’s share of searches among personal budgeting apps worldwide has lost ground for 3 months in a row, from 47.3% to 37.1% in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Quicken Simplifi’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quicken Simplifi
2 branded search terms
- quicken simplifi
- simplifi
YNAB
4 branded search terms
- ynab
- ynab app
- ynab budget
- ynab budget app
Other head-to-heads among personal budgeting apps
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YNAB vs Copilot Money: compare search popularity- Monarch Money vs Quicken Simplifi: compare search popularity
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- Monarch Money vs Copilot Money: compare search popularity
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