How popular isYNAB in search?
In August 2026, there were an estimated 178K branded searches for YNAB worldwide which is down 22.4% over the last 11 months. YNAB holds 46.3% estimated Share of Search among personal budgeting apps worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
YNAB46.3%
Monarch Money36.1%
Goodbudget6.3%
Copilot Money6.2%
PocketGuard5.1%
Follow YNAB and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which personal budgeting apps compete with YNAB?
Share of Search by month for YNAB, Monarch Money, Goodbudget, Copilot Money, PocketGuard. The figures are in the table below the chart.
View monthly share of search table
| Month | YNAB | Monarch Money | Goodbudget | Copilot Money | PocketGuard |
|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 25.2% | 12.1% | 3.5% | 8.1% |
| Nov 2025 | 53.3% | 22.9% | 10.9% | 3.9% | 9% |
| Dec 2025 | 50% | 24.3% | 11.6% | 6.2% | 7.9% |
| Jan 2026 | 52.6% | 24.3% | 11.5% | 6.2% | 5.4% |
| Feb 2026 | 52.4% | 24.5% | 9.4% | 5% | 8.7% |
| Mar 2026 | 51% | 23.6% | 9.1% | 5.9% | 10.4% |
| Apr 2026 | 51.8% | 24% | 7.6% | 6% | 10.6% |
| May 2026 | 53.9% | 25.3% | 6.5% | 6.4% | 7.9% |
| Jun 2026 | 56.2% | 26.7% | 5.6% | 5.5% | 5.9% |
| Jul 2026 | 46.4% | 36% | 6.3% | 6.2% | 5.1% |
| Aug 2026 | 46.3% | 36.1% | 6.3% | 6.2% | 5.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.3% | 178K | -0.66% | -0.1 points | |
| 2, held 2nd | 36.1% | 139K | -0.1% | +0.1 points | |
| 3, held 3rd | 6.3% | 24.3K | +0.08% | 0 points | |
| 4, held 4th | 6.2% | 23.8K | -0.59% | 0 points | |
| 5, held 5th | 5.1% | 19.7K | -0.9% | 0 points |
1.
YNAB46.3%
held 1st · 178K estimated branded searches · -0.66% vs prior month · -0.1 points
36.1%
held 2nd · 139K estimated branded searches · -0.1% vs prior month · +0.1 points
6.3%
held 3rd · 24.3K estimated branded searches · +0.08% vs prior month · 0 points
6.2%
held 4th · 23.8K estimated branded searches · -0.59% vs prior month · 0 points
5.1%
held 5th · 19.7K estimated branded searches · -0.9% vs prior month · 0 points
Compare search popularity between YNAB and its closest rivals
How has branded search demand for YNAB changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for YNAB worldwide fell from 230K to 178K.
- Across the 11 months ending August 2026, YNAB’s estimated Share of Search among personal budgeting apps worldwide decreased from 51.1% to 46.3%.
- Across the 11 months ending August 2026, YNAB’s estimated Share of Search among personal budgeting apps worldwide peaked at 56.2% in June 2026 and was lowest at 46.3% in August 2026.
How did search popularity change for personal budgeting apps worldwide in August 2026?
5 changes
Monarch Money’s estimated Share of Search among personal budgeting apps worldwide has gained ground for 3 months in a row, from 25.3% to 36.1% in August 2026.
PocketGuard’s estimated Share of Search among personal budgeting apps worldwide has lost ground for 3 months in a row, from 7.9% to 5.1% in August 2026.
Estimated monthly branded searches for Copilot Money worldwide rose 49.5% over 11 measured months, from 15.9K to 23.8K in August 2026.
Estimated monthly branded searches for Goodbudget worldwide fell 55.3% over 11 measured months, from 54.4K to 24.3K in August 2026.
Estimated monthly branded searches for YNAB worldwide fell 22.4% over 11 measured months, from 230K to 178K in August 2026.
How is YNAB measured?
Brandwave collects information about searches that people make online using YNAB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- ynab
- ynab app
- ynab budget
- ynab budget app
- ynab com
- you need a budget
Do you work for YNAB? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is YNAB your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.