How popular isPocketGuard?
In September 2026, people searched for PocketGuard by name about 19,600 times worldwide, a 45.9% decrease from the previous year. These searches made up 5.6% of all global personal budgeting app searches, placing PocketGuard fourth out of seven apps. When we asked both ChatGPT and Google AI Overviews about personal budgeting apps, PocketGuard appeared in two of the five answers and was the sixth most recommended of the seven.
PocketGuard is the fourth most searched of 7 competitors and the sixth most recommended in AI answers.
YNABShare of searches 37.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Monarch MoneyShare of searches 32.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Quicken SimplifiShare of searches 14.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
PocketGuardShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Copilot MoneyShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top personal budgeting apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PocketGuard was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. PocketGuard is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Monarch Money1st
- YNAB2nd
- Quicken Simplifi3rd
Empower4th
Goodbudget5th- PocketGuard6th
- Copilot Money7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YNAB5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Monarch Money5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quicken Simplifi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goodbudget4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Empower4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- PocketGuard2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Copilot Money1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personal budgeting apps
5 answers
Asked ChatGPT
“Which personal budgeting app should I use?”
Asked ChatGPT
“What are the best personal budgeting apps?”
Asked ChatGPT
“What's the best personal budgeting app for tracking spending?”
Searched Google, AI Overview
“best budgeting app”
Searched Google, AI Overview
“budget app”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which personal budgeting apps compete with PocketGuard?
Share of searches by month for YNAB, Monarch Money, Quicken Simplifi, PocketGuard, Copilot Money, Goodbudget. The figures are in the table below the chart.
View monthly share of searches table
| Month | YNAB | Monarch Money | Quicken Simplifi | PocketGuard | Copilot Money | Goodbudget | Empower |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 24.8% | 12.1% | 8% | 3.5% | 6% | 2.7% |
| Nov 2025 | 45.5% | 22.4% | 12.3% | 8.8% | 3.8% | 5.3% | 1.9% |
| Dec 2025 | 42.8% | 23.6% | 13% | 7.6% | 6% | 5.6% | 1.4% |
| Jan 2026 | 43.9% | 23.4% | 14.6% | 5.3% | 5.9% | 5.5% | 1.4% |
| Feb 2026 | 43.9% | 23.1% | 14.3% | 8.2% | 4.7% | 4.4% | 1.3% |
| Mar 2026 | 42.2% | 22.5% | 14.1% | 9.9% | 5.6% | 4.3% | 1.3% |
| Apr 2026 | 43.2% | 22.4% | 14% | 9.9% | 5.6% | 3.5% | 1.3% |
| May 2026 | 45.3% | 23.9% | 12.9% | 7.5% | 6% | 3.1% | 1.4% |
| Jun 2026 | 47.3% | 24.7% | 13.5% | 5.5% | 5.1% | 2.6% | 1.4% |
| Jul 2026 | 39% | 33.7% | 12.4% | 4.8% | 5.8% | 2.9% | 1.3% |
| Aug 2026 | 37.4% | 33.5% | 14.1% | 4.8% | 5.7% | 2.9% | 1.6% |
| Sep 2026 | 37.1% | 32.3% | 14.5% | 5.6% | 5.5% | 3.4% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 131K | -16% | -0.3 points | |
| 2, held 2nd | 32.3% | 114K | -18.1% | -1.1 points | |
| 3, held 3rd | 14.5% | 51.2K | -12.6% | +0.4 points | |
| 4, moved from 5th to 4th | 5.6% | 19.6K | -0.56% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.5% | 19.4K | -18.3% | -0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.4% | 12.1K | 0% | +0.5 points | |
| 7, held 7th | 1.5% | 5.4K | -18.2% | -0.1 points |
1.
YNAB37.1%
Held 1st. 131K estimated branded searches, -16% vs prior month. Share -0.3 points.
32.3%
Held 2nd. 114K estimated branded searches, -18.1% vs prior month. Share -1.1 points.
14.5%
Held 3rd. 51.2K estimated branded searches, -12.6% vs prior month. Share +0.4 points.
5.6%
Moved from 5th to 4th. 19.6K estimated branded searches, -0.56% vs prior month. Share +0.8 points.
5.5%
Moved from 4th to 5th. 19.4K estimated branded searches, -18.3% vs prior month. Share -0.2 points.
3.4%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
7.
Empower1.5%
Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between PocketGuard and its closest rivals
Every comparison with PocketGuard
6 comparisons
How has branded search demand for PocketGuard changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for PocketGuard worldwide fell from 36.3K to 19.6K.
- Across the 12 months ending September 2026, PocketGuard’s share of searches among personal budgeting apps worldwide decreased from 8% to 5.6%.
- Across the 12 months ending September 2026, PocketGuard’s share of searches among personal budgeting apps worldwide peaked at 9.9% in April 2026 and was lowest at 4.8% in August 2026.
How did search popularity change for personal budgeting apps worldwide in September 2026?
6 changes
In September 2026, PocketGuard overtook Copilot Money to rank 4th among personal budgeting apps worldwide, with 5.6% of the searches.
In September 2026, Goodbudget gained share of searches among personal budgeting apps worldwide, from 2.9% to 3.4%.
In September 2026, Monarch Money lost share of searches among personal budgeting apps worldwide, from 33.5% to 32.3%.
YNAB’s share of searches among personal budgeting apps worldwide has lost ground for 3 months in a row, from 47.3% to 37.1% in September 2026.
Estimated monthly branded searches for Copilot Money worldwide rose 22.1% over 12 measured months, from 15.9K to 19.4K in September 2026.
Estimated monthly branded searches for Empower worldwide fell 55.4% over 12 measured months, from 12.1K to 5.4K in September 2026.
How are PocketGuard’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using PocketGuard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pocket guard
- pocketguard app
- pocketguard budget
- pocketguard budget app
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Is PocketGuard your brand?
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