Monarch Money vs YNAB:Which is more popular by branded search?
In August 2026, YNAB had more branded searches than Monarch Money among personal budgeting apps worldwide. YNAB was estimated to have 178K branded searches compared to Monarch Money’s 139K, and held a 46.3% Share of Search versus Monarch Money’s 36.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Monarch Money or YNAB?
Compare brands that offers an app for tracking spending and managing personal budgets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YNAB, Monarch Money. The figures are in the table below the chart.
View monthly share of search table
| Month | YNAB | Monarch Money | Goodbudget | Copilot Money | PocketGuard |
|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 25.2% | 12.1% | 3.5% | 8.1% |
| Nov 2025 | 53.3% | 22.9% | 10.9% | 3.9% | 9% |
| Dec 2025 | 50% | 24.3% | 11.6% | 6.2% | 7.9% |
| Jan 2026 | 52.6% | 24.3% | 11.5% | 6.2% | 5.4% |
| Feb 2026 | 52.4% | 24.5% | 9.4% | 5% | 8.7% |
| Mar 2026 | 51% | 23.6% | 9.1% | 5.9% | 10.4% |
| Apr 2026 | 51.8% | 24% | 7.6% | 6% | 10.6% |
| May 2026 | 53.9% | 25.3% | 6.5% | 6.4% | 7.9% |
| Jun 2026 | 56.2% | 26.7% | 5.6% | 5.5% | 5.9% |
| Jul 2026 | 46.4% | 36% | 6.3% | 6.2% | 5.1% |
| Aug 2026 | 46.3% | 36.1% | 6.3% | 6.2% | 5.1% |
| Sep 2026 | — | — | — | — | — |
How has the Monarch Money and YNAB comparison changed over the last 12 months?
3 findings
- YNAB was ahead of Monarch Money in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Monarch Money’s estimated Share of Search among personal budgeting apps worldwide moved from 25.2% to 36.1%, and its estimated monthly branded searches moved from 113K to 139K.
- Across the 11 months ending August 2026, YNAB’s estimated Share of Search among personal budgeting apps worldwide moved from 51.1% to 46.3%, and its estimated monthly branded searches moved from 230K to 178K.
How did search popularity change for personal budgeting apps worldwide in August 2026?
2 changes
Monarch Money’s estimated Share of Search among personal budgeting apps worldwide has gained ground for 3 months in a row, from 25.3% to 36.1% in August 2026.
Estimated monthly branded searches for YNAB worldwide fell 22.4% over 11 measured months, from 230K to 178K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Monarch Money’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Monarch Money
4 branded search terms
- monarch com
- monarch money
- monarch money app
- monarch money budget
YNAB
6 branded search terms
- ynab
- ynab app
- ynab budget
- ynab budget app
- ynab com
- you need a budget
Put your own brand in this comparison
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