Goodbudget vs YNAB:Which is more popular by branded search?
In August 2026, YNAB had more branded searches than Goodbudget among personal budgeting apps worldwide. YNAB was estimated to have 178K branded searches compared to Goodbudget’s 24.3K, and held a 46.3% Share of Search versus Goodbudget’s 6.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Goodbudget or YNAB?
Compare brands that offers an app for tracking spending and managing personal budgets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YNAB, Goodbudget. The figures are in the table below the chart.
View monthly share of search table
| Month | YNAB | Monarch Money | Goodbudget | Copilot Money | PocketGuard |
|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 25.2% | 12.1% | 3.5% | 8.1% |
| Nov 2025 | 53.3% | 22.9% | 10.9% | 3.9% | 9% |
| Dec 2025 | 50% | 24.3% | 11.6% | 6.2% | 7.9% |
| Jan 2026 | 52.6% | 24.3% | 11.5% | 6.2% | 5.4% |
| Feb 2026 | 52.4% | 24.5% | 9.4% | 5% | 8.7% |
| Mar 2026 | 51% | 23.6% | 9.1% | 5.9% | 10.4% |
| Apr 2026 | 51.8% | 24% | 7.6% | 6% | 10.6% |
| May 2026 | 53.9% | 25.3% | 6.5% | 6.4% | 7.9% |
| Jun 2026 | 56.2% | 26.7% | 5.6% | 5.5% | 5.9% |
| Jul 2026 | 46.4% | 36% | 6.3% | 6.2% | 5.1% |
| Aug 2026 | 46.3% | 36.1% | 6.3% | 6.2% | 5.1% |
| Sep 2026 | — | — | — | — | — |
How has the Goodbudget and YNAB comparison changed over the last 12 months?
3 findings
- YNAB was ahead of Goodbudget in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Goodbudget’s estimated Share of Search among personal budgeting apps worldwide moved from 12.1% to 6.3%, and its estimated monthly branded searches moved from 54.4K to 24.3K.
- Across the 11 months ending August 2026, YNAB’s estimated Share of Search among personal budgeting apps worldwide moved from 51.1% to 46.3%, and its estimated monthly branded searches moved from 230K to 178K.
How did search popularity change for personal budgeting apps worldwide in August 2026?
2 changes
Estimated monthly branded searches for Goodbudget worldwide fell 55.3% over 11 measured months, from 54.4K to 24.3K in August 2026.
Estimated monthly branded searches for YNAB worldwide fell 22.4% over 11 measured months, from 230K to 178K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Goodbudget’s and YNAB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Goodbudget
4 branded search terms
- app goodbudget
- goodbudget
- goodbudget budget
- goodbudget com
YNAB
6 branded search terms
- ynab
- ynab app
- ynab budget
- ynab budget app
- ynab com
- you need a budget
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