Brandwave

Monarch Money vs Quicken Simplifi:Which is searched more?

In September 2026, Monarch Money had more branded searches than Quicken Simplifi among personal budgeting apps worldwide. Monarch Money had about 114,000 branded searches, while Quicken Simplifi had 51,200. Monarch Money made up 32.3% of all personal budgeting app searches we track, and Quicken Simplifi accounted for 14.5%. These are worldwide searches for English-language branded terms.

Share of searches among personal budgeting apps worldwide in September 2026Is Monarch Money or Quicken Simplifi more popular in search?
Monarch Money32.3%114K searches
vs
Quicken Simplifi14.5%51.2K searches

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Is Monarch Money or Quicken Simplifi more popular in search?

Compare brands that offers an app for tracking spending and managing personal budgets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Monarch Money and Quicken Simplifi among personal budgeting apps worldwide, by month

Share of searches by month for Monarch Money, Quicken Simplifi. The figures are in the table below the chart.

View monthly share of searches table
MonthYNABMonarch MoneyQuicken SimplifiPocketGuardCopilot MoneyGoodbudgetEmpower
Oct 202543%24.8%12.1%8%3.5%6%2.7%
Nov 202545.5%22.4%12.3%8.8%3.8%5.3%1.9%
Dec 202542.8%23.6%13%7.6%6%5.6%1.4%
Jan 202643.9%23.4%14.6%5.3%5.9%5.5%1.4%
Feb 202643.9%23.1%14.3%8.2%4.7%4.4%1.3%
Mar 202642.2%22.5%14.1%9.9%5.6%4.3%1.3%
Apr 202643.2%22.4%14%9.9%5.6%3.5%1.3%
May 202645.3%23.9%12.9%7.5%6%3.1%1.4%
Jun 202647.3%24.7%13.5%5.5%5.1%2.6%1.4%
Jul 202639%33.7%12.4%4.8%5.8%2.9%1.3%
Aug 202637.4%33.5%14.1%4.8%5.7%2.9%1.6%
Sep 202637.1%32.3%14.5%5.6%5.5%3.4%1.5%

How has the Monarch Money and Quicken Simplifi comparison changed over the last 12 months?

3 findings

How did search popularity change for personal budgeting apps worldwide in September 2026?

1 change
  1. In September 2026, Monarch Money lost share of searches among personal budgeting apps worldwide, from 33.5% to 32.3%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Monarch Money’s and Quicken Simplifi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Monarch Money

3 branded search terms

  • monarch money
  • monarch money app
  • monarch money budget

Quicken Simplifi

2 branded search terms

  • quicken simplifi
  • simplifi

How the Brand Demand Index is measured

Other head-to-heads among personal budgeting apps

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